Digital Marketing Specialist

The Digital Marketing Specialist will design and manage pay-per-click advertising across major platforms including Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads. Core duties involve continuous campaign optimization to improve key performance indicators such as return on ad spend, click-through rates, and cost per acquisition. This role requires conducting in-depth keyword research, precise audience targeting, competitor analysis, and strategic bid management. The specialist will also set up and maintain conversion tracking using tools like Google Analytics and Google Tag Manager. They will be responsible for creating comprehensive performance reports, presenting insights to clients and internal teams, and handling direct client communications to align campaigns with business goals. Managing multiple client accounts while ensuring high satisfaction and successful outcomes is essential, alongside collaborating with SEO, content, and design departments.