Shankara Online Solutions LLP seeks a proactive Digital Marketing Specialist to enhance brand visibility and engagement through integrated online strategies. The role involves developing and executing social media content plans, managing paid advertising on Google and Meta platforms, and overseeing website updates. Core duties include conducting keyword research for basic SEO, optimizing ad campaigns for performance, growing social media and YouTube channels with consistent content, and analyzing results via Google Analytics and Meta's professional tools. Additionally, the specialist will update blogs and pages on WordPress and Wix, requiring collaboration with design and content teams to ensure cohesive brand messaging and effective digital asset management.