Silphony is hiring a Digital Marketing Specialist for an on-site, full-time position in Gurugram or New Delhi. This role is focused on planning and executing data-driven digital campaigns to boost brand visibility, generate leads, and increase online sales. Key responsibilities include managing paid advertising on Meta (Facebook & Instagram) and Google platforms, developing strategies to enhance website traffic and conversion rates, and continuously monitoring campaign performance to optimize return on investment. You will conduct market and competitor analysis, create and schedule social media content, and handle SEO, email marketing, and remarketing efforts. Additionally, you must track analytics, prepare performance reports, and stay abreast of emerging digital trends to propose innovative growth tactics.