Digital Marketing Specialist

Digital Marketing Generalist – Job Description

Remote Working\- 6 days \- Morning Shift

Role Overview

DesignScript is hiring a Digital Marketing Generalist to manage

● Meta Ads campaign execution

● Google Business Profile (GBP) management

● Workflow automation using WATI and Make.com

The role focuses on driving restaurant and café walk\-ins through performance marketing, local SEO, and automation systems.

Key Responsibilities1\. Meta Ads Campaign Management

● Build and manage Meta ad campaigns

● Monitor campaign performance and ad frequency

● Refresh creatives every 21 days

● Optimize CTR and ROAS

● Manage retargeting and lookalike audience campaigns

● Conduct Meta Pixel audits

● Build custom audiences and reactivation campaigns

2\. Local SEO \& Google Business Profile

● Complete GBP optimization for new clients

● Upload photos, menus, categories, and descriptions

● Handle weekly GBP activities

○ Posts

○ Review replies

○ Photo updates

● Monitor Google Search Console

● Track rankings, impressions, clicks, and keyword opportunities

● Conduct periodic GBP audits

3\. Automation \& Workflow Management

● Build WhatsApp automation flows using WATI

● Create Make.com workflows for

○ Lead capture

○ Reporting

○ Alerts

○ Data routing

● Maintain automated reporting systems

● Manage reactivation lists and broadcast campaigns

● Verify landing page tracking and URL parameters

4\. Reporting \& Performance Tracking

● Prepare monthly client performance reports

● Track

○ Walk\-ins

○ Cost per walk\-in

○ GBP engagement

○ Reviews

● Document creative performance

● Escalate campaign issues immediately

Required SkillsTechnical Skills

● Meta Ads Manager

● Google Business Profile Management

● Google Search Console

● WATI / WhatsApp Automation

● Make.com / N8N

● Meta Pixel \& Events Manager

● Microsoft Clarity

● Google Sheets

● AI tools for copy and reporting

Ideal Candidate Profile

● 1–3 years of hands\-on digital marketing experience

● Experience in restaurant/F\&B/local business marketing preferred

● Strong understanding of

○ Meta Ads

○ Local SEO

○ Workflow automation

● Able to manage multiple client accounts

● Data\-driven and process\-oriented

● High ownership and accountability

KPIs / Success MetricsCampaign Performance

● CTR above 1\.5%

● Cost per walk\-in between ₹149–₹280

● Ad frequency below 3\.5

● Lookalike campaign ROAS above 3x

SEO Metrics

● Weekly GBP updates completed consistently

● 15–20 new reviews per client monthly

● Monthly Search Console tracking

Automation Metrics

● Fully automated WhatsApp manager pings

● Automated monthly reporting

● Timely campaign and landing page updates

Pay: ₹30,000\.00 \- ₹50,000\.00 per month

Work Location: Remote