Digital Marketing Specialist

• *Digital Marketing Specialist**

• *Location:** Mohali, Punjab (Work from Office)
• *Job Type:** Full\-Time
• *Experience:** 3–4 Years

About the Role

Supreme Technologies is looking for an experienced **Digital Marketing Specialist** to drive business growth through digital marketing, lead generation, and lead conversion. The ideal candidate should have hands on experience with **Google Ads, SEO, Social Media Marketing, client communication, and performance marketing**.

If you're passionate about creating high performing campaigns, generating quality leads, and converting opportunities into business growth, we'd love to hear from you.

Key ResponsibilitiesDigital Marketing \& Lead Generation

• Plan and execute digital marketing campaigns focused on lead generation.
• Generate high\-quality leads through Google Ads, SEO, social media, and other digital channels.
• Monitor campaign performance, lead quality, and conversion rates.
• Optimize campaigns to improve ROI and reduce cost per lead.
• Collaborate with the Sales and Business Development teams for lead follow\-ups.

Google Ads

• Create, manage, and optimize Search, Display, Remarketing, and Lead Generation campaigns.
• Conduct keyword research and competitor analysis.
• Write compelling ad copies to improve campaign performance.
• Monitor budgets, bidding strategies, conversions, and campaign metrics.
• Prepare weekly and monthly performance reports.

SEO

• Manage on\-page, off\-page, and technical SEO activities.
• Perform keyword research and optimize website content.
• Improve meta titles, descriptions, headings, and internal linking.
• Track keyword rankings, organic traffic, and lead generation.
• Coordinate with content writers and developers for SEO improvements.
• Work on backlink strategies, Local SEO, and website performance.

Client Communication \& Lead Conversion

• Handle client calls professionally and understand business requirements.
• Explain company services and guide prospects through the sales process.
• Follow up with leads via calls, emails, and messages.
• Convert qualified leads into meetings, proposals, or business opportunities.
• Maintain accurate CRM records and follow\-up status.

Social Media Marketing

• Plan and execute social media campaigns.
• Create content ideas for posts, creatives, and paid advertisements.
• Increase brand visibility across Facebook, Instagram, LinkedIn, and Google.
• Support paid social media campaigns for lead generation.

Reporting \& Performance Analysis

• Track website traffic, leads, conversions, rankings, and ad performance.
• Use tools such as Google Analytics, Google Search Console, Google Ads, SEMrush/Ahrefs, and CRM platforms.
• Prepare regular performance reports with actionable insights.

Required Skills

• Strong expertise in **Google Ads** and **SEO**.
• Experience with lead generation and conversion\-focused campaigns.
• Excellent communication and client handling skills.
• Knowledge of Google Analytics, Search Console, and digital marketing tools.
• Understanding of websites, landing pages, and conversion tracking.
• Familiarity with Social Media Marketing and content planning.
• Ability to collaborate with sales, design, development, and content teams.

Preferred Qualifications

• 3–4 years of experience in Digital Marketing.
• Experience with Google Ads, SEO, lead generation, and client interaction.
• Experience in service based business marketing is preferred.
• Knowledge of WordPress, CRM software, landing pages, and email marketing is an added advantage.

Key Performance Indicators (KPIs)

• Quality leads generated.
• Lead to call conversion ratio.
• Call to meeting conversion ratio.
• Google Ads Cost Per Lead (CPL).
• SEO traffic and keyword ranking improvements.
• Number of qualified meetings and business opportunities generated.
• Overall campaign ROI.

Why Join Supreme Technologies?

• Career growth opportunities
• Work on exciting and challenging projects
• Collaborative and supportive team
• Continuous learning and skill development
• Professional work environment

• *Job Details**

• **Company:** Supreme Technologies
• **Location:** Mohali, Punjab
• **Job Type:** Full\-Time
• **Work Mode:** Work from Office
• **Apply Now**
• **Email:**

hr@supremetechnologiesindia.com**Phone:** \+91 89682 33600

Pay: From ₹35,000\.00 per month

Benefits

• Flexible schedule

Work Location: In person