Digital Marketing Specialist

• *Job Title:** Senior Digital Marketing Specialist (App Marketing Focus)

• *Location:** Kolkata, West Bengal **Experience:** 5\+ years in Digital Marketing / Performance Marketing, with at least 2\-3 years of hands\-on app marketing experience

• *Employment Type:** Full\-time

• *About the Role** We're a travel\-tech company with our own app that helps travelers track flights, check in automatically, and stay protected during disruptions. We're looking for a digital marketing specialist who's worked on app growth (UA, ASO, retention) to drive engagement for our app — and also help us understand what's working (and what's not) so we can keep improving it.

• *What You'll Do**

• Run digital marketing campaigns focused on app growth (UA, retention, ASO) to grow downloads and active users
• Look at app features and user journeys, spot what's confusing or underused, and suggest improvements to the product team
• Manage push/email/WhatsApp campaigns to keep users engaged
• Track key metrics (installs, retention, ROAS) and report on what's working
• Occasionally help create marketing materials for our airline/OTA partners

• *What We're Looking For**

• 5\+ years of digital marketing experience, including at least 2\-3 years working specifically on app marketing (UA, ASO, retention campaigns)
• Comfortable digging into app analytics and user behavior to spot opportunities
• Experience with tools like Google Ads, Meta Ads etc
• Good communicator — can write clear content for both users and partners

• *Nice to Have**

• Experience with airlines, OTAs, or travel insurance products
• Exposure to B2B/partner marketing

• *Education:** Not a deciding factor — we care about what you've done, not your degree.

Pay: ₹876,828\.42 \- ₹1,624,144\.78 per year

Work Location: Hybrid remote in Bidhannagar, Kolkata, West Bengal