UpSolve Solutions LLP seeks a Digital Marketing Specialist for a hybrid role focused on revenue growth and brand enhancement. The position combines sales and digital marketing duties. Responsibilities include B2B/B2C lead generation via LinkedIn, cold calling, and email; managing the sales funnel in the CRM; and participating in client pitches. In digital marketing, the specialist will create social media and blog content, assist with SEO/SEM and Meta Ads campaigns, and track performance analytics. The role requires a blend of proactive business development and analytical campaign management skills.