Digital Marketing Specialist

• *Job descriptions:** Digital marketing executive

Overview

Do you have a passion for digital marketing and a knack for crafting compelling content? Are you an expert communicator with a keen eye for design? If so, we want to hear from you!

We are seeking a talented and results\-oriented Digital Marketing Executive to join our growing IT solutions company. In this role, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, generate

leads, and achieve our sales goals.

Responsibilities

• *Develop and manage paid advertising campaigns across various platforms such as Google Ads, LinkedIn Ads, and social media advertising platforms.**

Craft engaging email marketing campaigns to nurture leads and convert them into customers.

• *Create high\-quality social media content (text, images, and videos) that resonates with our target audience and drives engagement.**

Manage and schedule social media posts across various platforms (e.g., Facebook, Twitter, LinkedIn).

• *Collaborate with the design team to ensure all marketing materials (graphics, posters, etc.) are visually appealing and align with brand guidelines.**

Track and analyse campaign performance using marketing analytics tools and report on key metrics (e.g., website traffic, leads generated, conversion rates).

• *Stay up to date on the latest digital marketing trends and best practices to optimize campaigns for maximum impact.**

Work collaboratively with other departments (e.g., sales, design) to achieve overall marketing goals.

Qualifications

• *Bachelor's degree in marketing, Communications, or a related field (preferred).**

2\+ years of experience in digital marketing with a proven track record of success.

• *Strong understanding of email marketing, and social media marketing principles.**

Excellent written and verbal communication skills with a focus on clear and concise messaging.

• *Proficient in marketing analytics tools (e.g., Google Analytics, social media analytics platforms).**

Ability to work independently and manage multiple projects simultaneously.

• *Excellent organizational skills and a strong commitment to deadlines.**

Passion for IT solutions and a strong understanding of the industry (a plus)

Contact us 9878492392

Job Type: Full\-time

Pay: ₹35,000\.00 \- ₹40,000\.00 per month

Education

• Bachelor's (Preferred)

Experience

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Location

• Mohali, Punjab (Preferred)

Work Location: In person