Digital Marketing Specialist

Senior Digital Marketing Specialist

• *Experience:** 5\+ Years
• *Job Role:** Senior Digital Marketing Specialist
• *Specialization:** Meta Ads, Google Ads \& Performance Marketing

Job Summary

We are looking for a highly experienced and results\-driven Digital Marketing Specialist with 5\+ years of hands\-on experience in Meta Ads and Google Ads. The ideal candidate should have strong expertise in planning, executing, optimizing, and managing paid advertising campaigns to generate quality leads, increase conversions, improve brand awareness, and maximize ROI.

Key Responsibilities

• *1\. Meta Ads Management (Facebook \& Instagram)**

• Plan, create, manage, and optimize Facebook and Instagram advertising campaigns.
• Develop effective lead generation, sales, traffic, and brand awareness campaigns.
• Manage campaign budgets and optimize cost per lead (CPL), cost per acquisition (CPA), and ROAS.
• Perform audience research, targeting, retargeting, and lookalike audience creation.
• Conduct A/B testing for ad creatives, headlines, copy, and audiences.
• Monitor campaign performance and implement strategies to improve results.

• *2\. Google Ads Management**

• Manage Google Search, Display, Shopping, YouTube, and Performance Max campaigns.
• Perform keyword research, competitor analysis, and search intent analysis.
• Optimize bidding strategies, quality scores, conversion rates, and campaign budgets.
• Create high\-converting ad copies and landing page strategies.
• Track conversions and improve campaign ROI.

• *3\. Analytics \& Performance Tracking**

• Expert knowledge of Google Analytics 4 (GA4\) and Google Tag Manager (GTM).
• Implement Meta Pixel, Conversion API (CAPI), and Google conversion tracking.
• Analyze campaign performance and prepare weekly and monthly reports.
• Monitor CTR, CPC, CPM, CPL, CPA, conversion rates, and ROAS.
• Make data\-driven decisions to improve advertising performance.

• *4\. Digital Marketing Strategy**

• Develop comprehensive paid marketing strategies.
• Generate high\-quality leads and improve customer acquisition.
• Conduct competitor research and market analysis.
• Collaborate with graphic designers and content creators for ad creatives.
• Manage marketing budgets and achieve monthly performance targets.

Required Skills \& Qualifications

• Minimum 5 years of professional experience in digital marketing.
• Strong hands\-on experience in Meta Ads Manager.
• Advanced knowledge of Google Ads.
• Excellent understanding of lead generation and performance marketing.
• Strong analytical and problem\-solving skills.
• Experience with GA4, GTM, Meta Pixel, and conversion tracking.
• Knowledge of landing page optimization and marketing funnels.
• Ability to manage multiple campaigns and advertising budgets independently.
• Strong communication, reporting, and strategic planning skills.

Preferred Qualifications

• Google Ads certifications.
• Meta Blueprint certification.
• Experience handling high\-budget advertising campaigns.
• Proven track record of achieving lead generation and sales targets.

Key Performance Indicators (KPIs)

• Quality lead generation.
• Lower cost per lead (CPL).
• Improved return on ad spend (ROAS).
• Higher conversion rates.
• Better campaign performance and ROI.
• Achievement of monthly marketing targets.

• *Ideal Candidate:** A performance\-driven digital marketing professional who can independently manage Meta and Google advertising campaigns, develop effective marketing strategies, generate quality leads, and deliver measurable business growth.

Pay: ₹35,000\.00 \- ₹55,000\.00 per month

Benefits

• Commuter assistance
• Flexible schedule
• Food provided
• Paid sick time
• Provident Fund

Work Location: In person