Digital Marketing Specialist

Voyage Institute of Technology requires a Digital Marketing Specialist to plan, execute, and monitor campaigns across various platforms. Responsibilities encompass managing social media accounts on Facebook, Instagram, LinkedIn, and YouTube; creating and publishing engaging content including posts, reels, blogs, and advertisements; running and optimizing paid campaigns via Google Ads and Meta Ads; generating and nurturing leads through digital activities; monitoring website performance and implementing SEO strategies; analyzing campaign performance using analytics tools and preparing reports; coordinating with design and content teams to develop marketing materials; managing email and WhatsApp marketing campaigns; and staying updated with the latest digital marketing trends and industry best practices. The ideal candidate has experience in full-cycle digital marketing, strong analytical abilities, and the capacity to manage multiple platforms while driving brand awareness and lead generation through innovative, data-driven strategies.