Ø **Key Responsibilities:**
· Plan, implement, and manage sponsored ad campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) on multiple Ecommerce Platform.
· Perform detailed keyword research, competitor analysis, and audience targeting to optimize ad performance.
· Monitor campaign performance daily and make data\-driven decisions to improve ROI, ACoS, and conversion rates.
· Manage budgets, bidding strategies, and campaign structures to maximize sales within allocated ad spend.
· Generate weekly/monthly reports on ad performance, highlighting key insights and improvement opportunities.
· Coordinate with the catalog/content team to ensure listings are optimized for SEO and ad performance.
· A/B test ad creatives, headlines, and targeting methods to improve engagement and sales.
· Stay updated with Amazon’s evolving ad tools, trends, policies, and best practices.
· Work closely with the sales, branding, and D2C teams to align campaigns with overall marketing strategy.
Ø **Requirements:**
· Proven experience in managing Amazon advertising (minimum 2 years preferred).
· Deep understanding of Amazon marketplace, advertising console, and Amazon DSP is a plus.
· Proficiency in analyzing metrics like CTR, CPC, ACoS, TACoS, CVR, and ROAS.
· Strong analytical skills and ability to derive actionable insights from data.
· Excellent communication and project management skills.
· Bachelor's degree in Marketing, Business, or related field Amazon certification is a plus.
Pay: ₹50,000\.00 \- ₹70,000\.00 per month
Work Location: In person
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