E-Commerce & Brand Strategy Manager

Job Overview

We are looking for an experienced and result\-oriented **Brand Manager – E\-Commerce \& Digital Marketing** who can take complete ownership of brand development, e\-commerce operations and digital marketing.

The ideal candidate should have strong experience in managing D2C brands, online marketplaces, brand positioning, performance marketing and revenue growth, preferably within the Ayurvedic, Herbal, Nutraceutical, FMCG or Wellness industry.

The candidate will be responsible for developing brand strategies, managing online sales channels, executing marketing campaigns and driving overall business growth and profitability.

Key Responsibilities

• *1\. E\-Commerce \& Marketplace Management**

• Manage and optimize online marketplaces, including Amazon, Flipkart, Meesho and other e\-commerce platforms.
• Handle the brand's own website and D2C sales operations.
• Manage product listings, catalogues, pricing and promotional activities.
• Drive online revenue growth and achieve monthly sales targets.
• Coordinate inventory, order management and marketplace operations.
• Monitor sales performance, conversion rates and profitability.

• *2\. Brand Strategy \& Management**

• Develop and execute comprehensive brand strategies.
• Establish brand positioning, identity and market presence.
• Plan and execute marketing campaigns and promotional activities.
• Manage social media presence and digital brand communication.
• Coordinate with creative, content and design teams.
• Conduct competitor analysis, market research and consumer behaviour analysis.

• *3\. Digital Marketing \& Performance Marketing**

• Plan and manage Google Ads and Meta Ads campaigns.
• Monitor advertising performance, ROAS, CAC and marketing ROI.
• Develop and implement SEO and website optimization strategies.
• Manage influencer marketing and affiliate marketing initiatives.
• Drive customer acquisition, engagement and retention.
• Optimize marketing budgets to achieve business objectives.

• *4\. Business Growth \& Brand Ownership**

• Take complete ownership of the brand from planning to execution.
• Develop monthly sales and marketing strategies.
• Manage the overall brand and marketing budget.
• Build brand awareness and increase market share.
• Track revenue, conversions, sales performance and marketing ROI.
• Identify new business opportunities and growth channels.

• *5\. Team \& Agency Management**

• Coordinate with internal teams, creative agencies and external marketing partners.
• Manage execution timelines and ensure timely delivery of campaigns.
• Monitor team performance and ensure alignment with business goals.

Required Skills \& Qualifications

• 5–8 years of experience in Brand Management, E\-Commerce and Digital Marketing.
• Prior experience in Ayurvedic, Herbal, Nutraceutical, FMCG or Wellness brands is highly preferred.
• Strong understanding of Ayurvedic products and consumer behaviour.
• Hands\-on experience managing Amazon, Flipkart, Meesho and D2C websites.
• Expertise in Google Ads, Meta Ads, SEO and performance marketing.
• Understanding of ROAS, CAC, conversion rates and revenue optimization.
• Experience in brand positioning, marketing strategy and campaign management.
• Strong analytical, leadership and decision\-making skills.
• Ability to manage budgets, teams and end\-to\-end brand operations.

Pay: ₹32,000\.00 \- ₹45,000\.00 per month

Work Location: In person