E-Commerce Lead

• *E\-Commerce Lead**

• *About Tracky**

Tracky is building the future of continuous health monitoring through clinically relevant,

connected health devices focused on metabolic and cardiac care. From CGMs to smart

monitoring ecosystems, we are creating technology that enables real\-time health

intelligence for consumers, doctors, and healthcare systems.

• *Role Overview**

We are looking for an E\-Commerce Lead to own and scale our online business across

marketplaces, D2C channels, quick\-commerce and emerging commerce platforms. This role

is ideal for someone who has managed \& Lead e\-commerce operations end\-to\-end,

understands growth levers across multiple product categories, and has experience building

businesses in resource\-constrained environments.

The ideal candidate believes in sustainable growth, strong unit economics, operational

excellence, and data\-driven decision making rather than growth at any cost.

• *Key Responsibilities**

• **Business Ownership**

 Own P\&L, revenue, growth, and profitability across all e\-commerce channels.

 Develop and execute channel\-wise growth strategies aligned with company

objectives.

 Drive sustainable revenue growth while maintaining healthy contribution margins

and advertising efficiency.

 Forecast sales, inventory requirements, and business performance across channels.

• **Marketplace Management**

 Lead end\-to\-end operations across Amazon, Flipkart, Blinkit, Instamart, PharmEasy,

Tata 1mg, and other relevant marketplaces.

 Drive assortment expansion, pricing strategy, promotions, and marketplace

visibility.

 Monitor and improve key marketplace metrics including Buy Box, account health,

ratings, reviews, cancellations, and fulfilment performance.

 Identify and execute opportunities for category leadership.

 Should have experience working with third party sellers for multiple marketplaces

• **Growth \& Performance Marketing**

 Manage marketplace advertising budgets and optimize performance across

channels.

 Improve conversion rates through content, listing optimization, merchandising, and

pricing interventions.

 Develop channel\-specific growth initiatives based on customer behavior and

category trends.

 Continuously monitor CAC, ROAS, contribution margins, and customer acquisition

efficiency.

• **Commercial \& Channel Expansion**

 Evaluate and onboard new commerce channels and partnerships.

 Build relationships with marketplace account managers and strategic partners.

 Identify new growth opportunities across quick commerce, D2C, healthcare

platforms, and emerging channels.

 Lead negotiations related to promotions, visibility programs, and channel

investments.

• **Analytics \& Reporting**

 Build and monitor dashboards for revenue, profitability, customer acquisition,

retention, and operational KPIs.

 Analyze category trends, competitor activity, and customer behavior.

 Present actionable insights and business recommendations to leadership.

• *Requirements**

 8\+ years of experience in E\-Commerce, Marketplace Growth, or Digital Commerce

roles.

 Demonstrated experience managing e\-commerce businesses end\-to\-end.

 Experience handling multiple marketplaces and product categories simultaneously.

 Strong understanding of marketplace algorithms, advertising platforms, catalog

management, and account health metrics.

 Proven track record of scaling businesses in startup.

 Strong commercial acumen with a focus on profitability and sustainable growth.

 Excellent analytical skills with proficiency in Excel and business reporting tools.

 Experience managing inventory planning and forecasting is preferred.

 Healthcare, consumer health, medical devices, wellness, electronics, or consumer

product experience will be an added advantage.

• *What Success Looks Like**

 Consistent revenue growth with improving profitability.

 Strong marketplace account health and operational excellence.

 Improved advertising efficiency and contribution margins.

 Expansion into new high\-potential channels.

 Robust forecasting and inventory management systems.

 Scalable e\-commerce processes that support long\-term growth.

• *Ideal Candidate Traits**

 Thinks like a business owner, not a channel manager.

 Comfortable working in ambiguity and building processes from scratch.

 Data\-driven and highly execution\-focused.

 Resourceful and capable of delivering results without large budgets.

 Strong bias for action and accountability.

 Believes in sustainable, profitable growth over vanity metrics.

Pay: ₹1,200,000\.00 \- ₹1,500,000\.00 per year

Work Location: In person