E-commerce Retention Marketing Specialist

• *ABOUT सादा / SAADAA**

We are a direct\-to\-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone. Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry\-leading benchmarks. We have grown from a 100 sq. ft. garage to a 150\+ people team within 4 years. **ROLE OVERVIEW**

We are looking for an **E\-commerce Retention Marketing Specialist** to drive repeat purchases, improve customer lifetime value (LTV), and grow revenue from our existing customer base. This is a data\-driven marketing role requiring a strong understanding of e\-commerce metrics, customer behaviour, cohort analysis, and retention strategies. You will analyse customer cohorts (M0–M12\), identify retention gaps, and develop marketing initiatives to improve purchase frequency, repeat purchase rates, and long\-term customer value. **WHAT WILL YOU BE RESPONSIBLE FOR?*** Develop and execute retention marketing strategies to increase repeat purchases, customer lifetime value (LTV), and revenue from existing customers.

• Analyse customer cohorts (M0–M12\), retention rates, repeat purchase behaviour, and revenue contribution to identify growth opportunities.
• Track key e\-commerce metrics, including LTV, repeat purchase rate, purchase frequency, AOV, customer retention, and LTV.
• Identify customer drop\-offs and develop strategies for customer reactivation, second purchases, and increasing purchase frequency.
• Plan and execute targeted campaigns across email, WhatsApp, SMS, and push notifications.
• Develop customer segments and personalized lifecycle campaigns based on purchase history and customer behaviour.
• Run A/B tests and analyse campaign performance, focusing on conversions, repeat purchases, and incremental revenue.
• Collaborate with performance marketing, e\-commerce, and creative teams to improve customer experience and retention.

• *WHO YOU ARE*** Have **3–5 years of experience** in retention marketing, e\-commerce marketing, or growth marketing, preferably with a D2C or e\-commerce brand.
• Have a strong understanding of e\-commerce business metrics, customer behaviour, and retention strategies.
• Have hands\-on experience with cohort analysis, particularly M0–M12 customer retention.
• Understand LTV, repeat purchase rate, AOV, purchase frequency, retention rate, and customer acquisition economics.
• Can analyse customer data and independently identify opportunities to improve retention and revenue.
• Have experience executing lifecycle marketing campaigns across email, WhatsApp, SMS, and push notifications.
• Are proficient in Excel/Google Sheets and comfortable working with customer and revenue data.
• Have experience with platforms such as Shopify, WebEngage, CleverTap, MoEngage, Klaviyo, or similar tools.
• **Preferred:** Experience with a D2C fashion, apparel, lifestyle, or consumer brand.

• *WHY BE A PART OF सादा / SAADAA?*** Do you feel out of place in a world full of unnecessary complexities?
• Do you find joy in building systems that make life simpler?
• Are you someone who enjoys solving complex technical problems?
• Do you believe simplicity, structure, and clarity lead to better outcomes?
• Are you excited by the idea of building and scaling technology for a fast\-growing brand?

If the answer to all the above questions is yes, you are in the right place. The world is full of unnecessary complexities, \& we, as humans, do not understand the burden of unconscious consumption. We at सादा / SAADAA believe simplicity with better basics is the way to live a fulfilling life. **WHAT DO WE OFFER?*** A team of empathetic problem solvers

• High ownership and impact\-driven role
• Opportunity to build and scale core business technology
• Opportunity to work on complex technical problems with real business impact
• A culture of continuous learning
• Freedom — freedom to explore, fail, and learn