The E-Commerce Specialist will manage online store operations by updating product listings, descriptions, images, and pricing to ensure accuracy and timeliness. This includes monitoring inventory levels and coordinating stock updates. The role involves optimizing product pages through improved titles, descriptions, and keywords for search visibility, conducting basic SEO on category and product pages, and analyzing product performance to make data-driven improvements. Additionally, the specialist will support digital marketing by assisting with email campaigns, managing promotions, discounts, and seasonal sales, and coordinating with social media and advertising teams. Analyzing sales and performance data, such as tracking website traffic, conversion rates, and sales metrics, generating reports, identifying trends, and recommending improvement strategies is also essential.