ECOM-KAM-Retail and Institutional

• *Job Title:**

ECOM\-KAM

• *Job Details:**

• *Job Name:** ECOM\-KAM\-Retail and Institutional

• *Business Unit (PA):** Ecommerce Retail

• *Team:** Sub team in Pan India

• *Reports to (job):** Cluster Head

• *Location of role:** Pan India

• *Job Function:** Sales

• *Role Type:** Individual Contributor

• *No of direct reportees:** Nil

• *Travel Required:** Extensive

• *Job Band Range:** E1 – E3

• *JD Created/Updated date:** 30\-11\-2023

• *Version No:** 2\.0

• *Job Purpose:**

To achieve business numbers as defined by supervisor \& adhere to directions in line with the bank's objectives.

• *Job Responsibilities:**

• *New Relationship:** Bring in NTB MEs \& manage existing portfolio MEs to increase wallet share; achieve channel objectives (ARN, DBA, Integration, Activation, Volume, OBOS \& Cross sell).

• *Portfolio and Relationship Management:** Ensure maximum share of volumes for the bank, increase portfolio volume \& float from Merchants, and retain merchants.

• *Business Compliance:** Manage risk \& compliance team, adhere to compliances for ME requirements, and train merchant staff on digital initiatives.

• *Channel Management:** Manage \& engage Branch banking channels, offer digital solutions to existing CA customers to drive CASA float \& volumes, introduce products to branch staff, and manage customer escalations.

• *Educational Qualifications:**

Graduation in Engineering or Computer Science.

Post\-graduation in Marketing (MBA).

Qualifications in project management related assignments.

• *Key Skills:**

High confidence level, ability to manage channel within the bank.

Excellent Oral \& Written communication.

Willingness to do end\-to\-end sales.

Ability to make cold calls \& engage in pre\-fixed appointments.

Good planner \& organized working method.

Flair to develop interpersonal skills.

Multi\-tasking with clarity of prioritization.

Sound logical, reasoning \& analytical abilities.

Ability to Travel to upcountry locations.

Working understanding of MS Office.

• *Experience Required:**

Minimum 3 to 6 years of Sales – Direct and Portfolio management.

Exposure to direct selling, sales in corporates or concept selling.

Managing Relation across senior levels of the Organization.

Understanding of MS office and systems is a must.

Exposure in project / Category / product management.

Exposure to manage multiple teams across different functions.

• *Major Stakeholders:**

Customers

Branch Banking Team

Operations

Risk Team

Product Team

• *About HDFC Bank**
• ------------------

HDFC Bank is one of India’s leading private banks. The Housing Development Finance Corporation Limited or HDFC Ltd was among the first financial institutions in India to receive an “in principle” approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. This was done as part of RBI’s policy for liberalization of the Indian banking industry in 1994\. HDFC Bank was incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January 1995\. As of March 31, 2026, the Bank’s distribution network was at 9,689 branches and 21,172 ATMs across 4,175 cities / towns as against 9,455 branches and 21,139 ATMs across 4,150 cities / towns as of March 31, 2025\. 50% of the branches are in semi\-urban and rural areas. In addition, the Bank has 14,400 business correspondents, which are primarily manned by Common Service Centres (CSC). The Bank’s international operations comprise five branch

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