Email Marketing Executive

• *Job Summary**

We are seeking a results\-driven **Email Marketing Executive** to join our growth team. In this role, you will own the end\-to\-end execution of our email marketing strategies, including regular newsletters, product launches, automated workflows, and re\-engagement flows. Your ultimate goal is to expand our subscriber base, improve customer journeys, and maximize revenue through data\-backed email optimizations.

• *Key Responsibilities Campaign Management \& Execution**

• **Campaign Deployment**: Build, schedule, and launch daily or weekly email and newsletter campaigns.
• **Workflow Automation**: Set up lifecycle triggers like welcome series, cart abandonment sequences, and post\-purchase follow\-ups.
• **Content Creation**: Draft high\-converting email copy, compelling headlines, and clear Calls\-to\-Action (CTAs).
• **Template Design**: Format and structure responsive, mobile\-friendly email layouts using built\-in editors or basic HTML/CSS.

• *Database Health \& Segmentation**

• **Audience Segmentation**: Group subscriber databases based on past purchases, demographics, and real\-time website behavior.
• **List Hygiene**: Regularly scrub the email list to remove unengaged subscribers, minimize bounce rates, and maintain a healthy sender reputation.
• **Lead Generation**: Coordinate efforts to grow the newsletter subscriber base through opt\-in forms and website incentives.

• *Analytics \& Testing**

• **Performance Tracking**: Monitor core digital marketing metrics including open rates, click\-through rates (CTR), conversion rates, and revenue generated.
• **A/B Testing**: Conduct routine experiments on subject lines, optimal send times, and graphic layouts to maximize engagement.
• **Data Reporting**: Translate campaign analytics into actionable feedback reports for stakeholders and marketing leadership.

• *Compliance \& Cross\-Collaboration**

• **Regulatory Compliance**: Ensure all outgoing communications strictly comply with universal data privacy laws like GDPR and CAN\-SPAM.
• **Team Synergy**: Work alongside graphic designers, content writers, and CRM specialists to align email communications with wider brand campaigns.

• *Required Skills \& Qualifications**

• **Education**: Bachelor's degree in Marketing, Communications, Business, or a closely related field.
• **Experience**: 1–3 years of proven hands\-on experience handling commercial email or digital marketing campaigns.
• **Software Proficiency**: Experience navigating popular Email Service Providers (ESPs) and CRM software (e.g., Mailchimp, HubSpot, Klaviyo, or Salesforce).
• **Copywriting Skills**: Exceptional written communication skills to deliver brand stories clearly and persuasively.
• **Analytical Mindset**: Comfortable navigating data analytics suites like Google Analytics to track user conversion journeys.

Pay: ₹25,000\.00 \- ₹33,796\.21 per month

Benefits

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person