Email Marketing Manager

We are looking for an experienced **Email Marketing Manager** with strong hands\-on expertise in Klaviyo and Shopify\-based eCommerce businesses.

The ideal candidate should have experience managing complete email marketing operations for international eCommerce brands, including campaign planning, automated flows, customer segmentation, email design, copywriting, deliverability, performance tracking, and revenue optimization.

Candidates must have practical experience working with international markets, preferably US\-based fashion, apparel, or lifestyle eCommerce brands.

Key Responsibilities

• Plan, execute, and manage end\-to\-end email marketing campaigns using Klaviyo.
• Build, manage, and optimize automated email flows, including:
• Welcome Series
• Abandoned Cart
• Browse Abandonment
• Post\-Purchase
• Customer Win\-Back
• Customer Re\-engagement
• Cross\-Sell and Upsell
• Back\-in\-Stock Notifications
• Develop effective email marketing strategies to increase customer engagement, retention, repeat purchases, and revenue.
• Manage customer segmentation, audience targeting, and personalization.
• Create engaging email campaigns with attractive layouts, compelling copy, and strong CTAs.
• Manage promotional campaigns, seasonal sales, product launches, and special offers.
• Monitor and optimize email marketing KPIs, including:
• Open Rate
• Click\-Through Rate (CTR)
• Conversion Rate
• Revenue Per Recipient
• Email\-attributed Revenue
• Unsubscribe Rate
• Bounce Rate
• Perform A/B testing for subject lines, email content, designs, CTAs, and sending times.
• Maintain email deliverability, sender reputation, list hygiene, and domain authentication.
• Work with Shopify customer data, purchase history, product catalogs, and customer events to improve campaign performance.
• Analyze campaign reports and continuously identify opportunities to improve email revenue.
• Ensure compliance with email marketing regulations, including CAN\-SPAM and applicable international privacy requirements.

Required Skills \& Qualifications

• 3–5 years of professional experience in Email Marketing.
• **Mandatory hands\-on experience with Klaviyo.**
• Must have personally managed email marketing campaigns for Shopify\-based websites.
• Previous experience working with international eCommerce brands, preferably US\-based businesses.
• Strong understanding of email marketing automation, segmentation, personalization, and customer lifecycle marketing.
• Practical experience creating and optimizing advanced Klaviyo flows.
• Knowledge of email copywriting, campaign design, and conversion optimization.
• Strong understanding of email deliverability, domain authentication (SPF, DKIM, DMARC), and list management.
• Experience analyzing email performance and generating revenue through email marketing.
• Good analytical skills and attention to detail.
• Excellent English written communication skills.

Preferred Experience

• Experience in fashion, apparel, clothing, beauty, or lifestyle eCommerce brands.
• Experience managing email marketing for high\-volume Shopify stores.
• Knowledge of SMS marketing and Klaviyo SMS automation.
• Experience with Shopify integrations, customer data, and eCommerce analytics.

What We Are Looking For

We are looking for someone who can independently manage the complete email marketing function rather than someone who has only worked on sending newsletters or designing email templates.

The candidate should understand how to build a complete email marketing strategy, execute campaigns, automate customer journeys, analyze performance, and generate measurable revenue for an international eCommerce business.

• *Important:** Candidates without practical Klaviyo experience or Shopify eCommerce email marketing experience will not be considered.

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Application Question(s)

• Share the Shopify website URLs for the international brands you have managed email marketing for.
• Which Klaviyo flows have you personally created from scratch?
• Have you managed both campaigns and automated flows, or only campaigns?
• Have you worked on abandoned cart, browse abandonment, welcome series, and post\-purchase automation?
• Which email marketing KPIs do you regularly monitor?
• Have you managed email marketing for a US\-based fashion or apparel brand? if yes, please share website url.

Experience

• Klaviyo: 1 year (Required)
• Email marketing: 2 years (Preferred)

Work Location: Remote