Email Marketing Specialist — B2B Cold Outreach

We are launching an AI platform for home service businesses in the US and Gulf markets. We need a sharp email marketing specialist to set up and run cold outbound campaigns targeting HVAC business owners in the US and UAE.

This is not a newsletter or promotional email role. This is pure B2B cold outreach — finding the right people, getting them to reply, and booking demo calls.

• *What You'll Do:**

• Set up cold email infrastructure — domain warmup, SPF, DKIM, DMARC
• Clean and verify lead lists from provided data
• Write and optimise cold email sequences — 3 to 5 step drips
• Set up and manage campaigns on Mailshake or Instantly
• Monitor deliverability, open rates, reply rates daily
• Handle initial replies and qualify interested prospects
• Book demo calls for the founder
• Report weekly on campaign performance with clear metrics

• *Target Audience:**

• HVAC business owners in Phoenix, Arizona — US market
• Home service business owners in Dubai and UAE — Gulf market

• *What We're Looking For:**

• Minimum 1 year experience in B2B cold email outreach
• Has run campaigns targeting US or international markets — not just India
• Strong copywriting in English — American tone preferred
• Knows at least one tool — Mailshake, Instantly, Smartlead, or Lemlist
• Understands email deliverability — domain warmup, spam avoidance, inbox placement
• Data driven — tracks open rates, reply rates, conversion weekly
• Self starter — doesn't need hand holding

• *Nice to Have:**

• Experience targeting home services, HVAC, or trades businesses
• Familiar with Apollo.io or Clay for lead enrichment
• Has worked with SaaS or AI products before

• *To Apply Share:**

• One cold email sequence you've written — show us your style
• One campaign result — industry, open rate, reply rate
• Tools you use and why

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Benefits

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Application Question(s)

• What is your current CTC?
• What is your expected CTC?
• If selected, in how many days can you join us?
• Which email marketing tools have you worked on?
• On a scale of 1\-10, how would you rate your skills on funnel building in email marketing?
• What are the metrics you track in email marketing?

Work Location: In person