Email Marketing Specialist (Outsourcing Services)
- *Job Title:** Email Marketing Specialist
- *Department:** Digital Marketing
- *Employment Type:** Full\-Time
- *Location:** Makarba Ahmedabad Gujarat.
Job Summary
We are seeking a results\-driven Email Marketing Specialist to manage and execute email marketing campaigns for international outsourcing clients. The ideal candidate will be responsible for creating, scheduling, optimizing, and analyzing email campaigns that drive engagement, lead generation, customer retention, and revenue growth.
Key Responsibilities
- Plan, create, and execute email marketing campaigns for multiple clients across various industries.
- Develop email content, subject lines, and CTAs to improve open and click\-through rates.
- Design and manage email templates using marketing automation platforms.
- Segment email lists and implement personalization strategies.
- Monitor campaign performance and provide regular reports to clients and management.
- Maintain email database hygiene and ensure compliance with email marketing regulations.
- Coordinate with content writers, designers, and account managers to deliver client requirements.
- Set up automated email workflows, drip campaigns, and customer journeys.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 0–2 years of experience in Email Marketing or Digital Marketing.
- Strong understanding of email marketing best practices and automation.
- Experience with audience segmentation and campaign analytics.
- Excellent written communication and copywriting skills.
Preferred Skills
- Knowledge of HTML/CSS for email template customization.
- Experience managing campaigns for international clients.
- Familiarity with CRM systems and marketing automation tools.
- Understanding of \-SPAM, and email compliance regulations.
- Experience with lead nurturing and customer lifecycle marketing.
Key Competencies
- Email Campaign Management
- Marketing Automation
- Analytics \& Reporting
- Client Communication
- Attention to Detail
- Time Management
- Problem Solving
Performance Metrics
- Open Rate Improvement
- Click\-Through Rate (CTR)
- Lead Generation
- Conversion Rate
- Email Deliverability
- Client Satisfaction
Reporting To
Digital Marketing Manager / Client Success Manager
Salary
As per industry standards and experience.
Pay: ₹15,000\.00 \- ₹25,000\.00 per month
Benefits
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person