Email Marketing Specialist

We are seeking a creative and data\-driven E\-Mail Marketing Specialist to develop, implement, and optimize email marketing campaigns that increase customer engagement, generate leads, and drive sales. The ideal candidate should have experience with email marketing platforms, audience segmentation, automation workflows, and performance analysis.

Key Responsibilities

• Plan, create, and execute email marketing campaigns.
• Design engaging email content, including newsletters, promotional emails, and automated campaigns.
• Build and manage subscriber lists while ensuring compliance with email marketing regulations.
• Segment audiences based on customer behavior, demographics, and campaign objectives.
• Set up and manage email automation workflows and drip campaigns.
• Conduct A/B testing on subject lines, content, calls\-to\-action, and sending schedules.
• Monitor campaign performance metrics such as open rates, click\-through rates (CTR), conversion rates, and ROI.
• Optimize email campaigns based on data analysis and customer insights.
• Collaborate with marketing, design, and content teams to ensure brand consistency.
• Maintain email deliverability and monitor spam compliance standards.
• Stay updated on email marketing trends, tools, and best practices.

Required Skills \& Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in email marketing or digital marketing.
• Familiarity with email marketing platforms such as Mailchimp, HubSpot, Constant Contact, Klaviyo, ActiveCampaign, or Salesforce Marketing Cloud.
• Knowledge of email automation, segmentation, and personalization techniques.
• Basic understanding of HTML/CSS for email template customization.
• Strong analytical skills and experience with reporting tools.

Pay: ₹15,000\.00 \- ₹30,000\.00 per month

Work Location: In person