Executive- Key Accounts| Key Accounts Management

• *1\. Client Relationship Management*** + Act as the primary point of contact for assigned merchants.

+ Build and maintain strong, long\-term relationships with Key stakeholders.

+ Address and resolve merchant concerns, queries, and escalations in a timely and professional manner.

+ Conduct regular review meetings with clients to assess service levels and satisfaction.

• *2\. Onboarding \& Integration Support*** + Coordinate with internal teams (Tech Support, technical, compliance) to ensure smooth and timely on boarding of merchants.

+ Guide merchants through API documentation, integration methods, and best practices.

+ Ensure KYCs, agreements, and necessary documentation are completed in line with compliance standards.

• *3\. Revenue \& Growth Management*** + Monitor transaction volumes, success rates, and revenue generated from assigned merchants.

+ Identify upsell and cross\-sell opportunities (e.g., EMI, subscription billing, international payments and other products).

+ Work with banking operations to check if commercials are aligned and no revenue loss getting observed for any payment modes.

• *4\. Performance Monitoring \& Reporting*** + Track and analyze payment performance, success ratios, drop\-offs ( Eg – Merchant Performance Reports , Gateway wise Performance reports )

+ Share regular performance reports with merchants and suggest optimization strategies.

+ Use MARS dashboards to analyze detailed reports of account performance metrics.

• *5\. Retention \& Risk Management*** + Proactively prevent merchant churn through regular engagement and problem\-solving.

+ Collaborate with the risk and compliance team to monitor merchant activity and flag anomalies.

+ Ensure adherence to CCAvenue terms of service, fraud prevention policies, and industry compliance norms (PCI\-DSS, RBI, etc.).

• *6\. Market Feedback \& Product Improvement*** + Collect merchant feedback and relay it to product and tech teams for improvement.

+ Stay updated with industry trends, competitor offerings, and evolving client expectations.

+ Participate in internal strategy sessions to refine product positioning and service offerings.