Executive Manager - Marketing Data & Analytics

PepsiCo is hiring an Executive Manager for Marketing Data & Analytics in Hyderabad, Telangana, on a full-time contract. While the title emphasizes data, the role incorporates social media management as a critical channel for marketing analytics. The executive will leverage social media data to extract consumer insights, measure campaign effectiveness, and attribute sales impact. Key duties include developing dashboards, conducting deep-dive analyses on social performance, and transforming data into strategic recommendations for brand and category teams. This position works cross-functionally with social media managers and brand marketers to ensure tracking integrity and that social metrics inform broader marketing investment decisions. Proficiency in advanced analytics platforms, SQL, and data visualization is required. The role demands a professional who can navigate large datasets, identify trends, and clearly communicate findings to drive data-informed strategies for PepsiCo's portfolio in the Hyderabad region.