Executive - Social Media Manager & ADS

About the Role

We are looking for a results\-driven Social Media Manager who can manage social media platforms and run high\-performing advertising campaigns on Google Ads and Meta Ads (Facebook \& Instagram). The ideal candidate should have experience in lead generation, campaign optimization, audience targeting, content planning, and performance reporting.

Key ResponsibilitiesSocial Media Management

• Manage company social media accounts (Facebook, Instagram, LinkedIn, X, YouTube).
• Create and schedule engaging content posts, reels, and stories.
• Develop monthly content calendars.
• Monitor comments, messages, and audience engagement.
• Increase followers, engagement, and brand awareness.

Google Ads Management

• Create and manage Search, Display, Performance Max, and YouTube campaigns.
• Conduct keyword research and competitor analysis.
• Optimize campaigns for lead generation and ROI.
• Monitor CPC, CTR, Conversion Rate, and Cost Per Lead.
• Set up conversion tracking using Google Analytics and Google Tag Manager.

Meta Ads Management

• Create and manage Facebook and Instagram ad campaigns.
• Build custom audiences, lookalike audiences, and retargeting campaigns.
• Conduct A/B testing for creatives and ad copies.
• Optimize campaigns to achieve target CPL and ROAS.
• Generate qualified leads through Meta Lead Forms and landing pages.

Reporting \& Analytics

• Prepare weekly and monthly performance reports.
• Track KPIs and campaign effectiveness.
• Provide recommendations to improve ad performance and reduce costs.

Required Skills

• 2\+ years of experience in Social Media Marketing.
• Hands\-on experience with Google Ads and Meta Ads.
• Knowledge of Google Analytics (GA4\) and Google Tag Manager.
• Understanding of lead generation and conversion optimization.
• Experience with Canva, Photoshop, or similar design tools.
• Strong communication and copywriting skills.
• Ability to manage multiple campaigns simultaneously.

Preferred Qualifications

• Google Ads Certification.
• Meta Certified Digital Marketing Associate.
• Experience working with website development, SEO, or digital marketing agencies.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Cost Per Lead (CPL).
• Return on Ad Spend (ROAS).
• Social media engagement growth.
• Website traffic and conversions.
• Campaign ROI.

Pay: ₹20,000\.00 \- ₹35,000\.00 per month

Work Location: Hybrid remote in Noida, Uttar Pradesh (Noida)