Experienced SEO Expert & Digital Marketing Specialist

We are looking for a highly experienced, skilled, and result\-oriented **SEO Expert \& Digital Marketing Specialist** who can independently manage and improve our website's organic search performance, search engine rankings, website traffic, and overall digital presence.

The ideal candidate should have strong hands\-on experience in website SEO, keyword research, on\-page and off\-page optimization, technical SEO, content optimization, image optimization, and product page optimization.

We need someone who understands SEO strategies, stays updated with the latest Google algorithm updates, and can deliver measurable results through data\-driven SEO and digital marketing activities.

Key Responsibilities

• *1\. Website SEO \& Search Engine Ranking**

• Develop and implement effective SEO strategies to improve website visibility and organic rankings.
• Improve keyword positions and target relevant high\-intent search terms.
• Manage on\-page, off\-page, and technical SEO activities.
• Conduct comprehensive website SEO audits and implement necessary improvements.
• Work towards improving website authority, organic traffic, and search engine performance.

• *2\. Content Optimization**

• Optimize website content, landing pages, blogs, and category pages for SEO.
• Conduct keyword research and competitor analysis.
• Optimize meta titles, meta descriptions, headings, URLs, and internal linking.
• Ensure content is SEO\-friendly, engaging, relevant, and conversion\-focused.
• Identify content gaps and opportunities to improve organic visibility.

• *3\. Image Optimization**

• Optimize website images for SEO and faster page loading.
• Work on image alt tags, file names, image titles, formats, and compression.
• Implement image SEO strategies to improve visibility in Google Image Search.
• Ensure images are optimized without compromising quality.

• *4\. Product Page Optimization**

• Optimize product titles, descriptions, meta tags, and URLs.
• Conduct product keyword research to improve product page rankings.
• Optimize product images, attributes, and structured data where applicable.
• Improve product page content for both search visibility and conversions.

• *5\. Technical SEO**

• Identify and resolve website SEO issues.
• Improve website loading speed and Core Web Vitals in coordination with the development team.
• Manage indexing, crawling, XML sitemaps, robots.txt, canonical tags, and redirects.
• Implement schema markup and structured data where applicable.
• Monitor website health and fix technical SEO errors.

• *6\. Analytics \& Performance Reporting**

• Monitor website performance through Google Analytics 4 and Google Search Console.
• Track keyword rankings, organic traffic, impressions, clicks, and conversions.
• Prepare regular SEO performance reports.
• Analyze results and continuously improve SEO strategies.
• Focus on measurable growth in organic traffic, keyword rankings, and business performance.

Required Skills \& Qualifications

• 3–5\+ years of hands\-on experience in SEO and Digital Marketing.
• Strong knowledge of Google SEO guidelines and ranking factors.
• Expertise in On\-Page SEO, Off\-Page SEO, and Technical SEO.
• Excellent understanding of keyword research and competitor analysis.
• Experience with Google Analytics 4 and Google Search Console.
• Hands\-on experience with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or similar.
• Knowledge of WordPress, Shopify, or other website management platforms.
• Experience in product SEO and e\-commerce SEO will be an added advantage.
• Understanding of content marketing, link building, and website optimization.
• Strong analytical, problem\-solving, and reporting skills.

What We Are Looking For

• A self\-motivated and result\-oriented SEO professional.
• Someone who can take ownership of website SEO and digital growth.
• A candidate who focuses on actual results rather than just completing SEO activities.
• Someone who can independently plan, execute, analyze, and improve SEO campaigns.
• A professional who stays updated with Google algorithm changes and SEO trends.
• Ability to identify ranking opportunities and turn them into measurable business growth.

Key Performance Indicators (KPIs)

Performance will be evaluated based on

• Improvement in targeted keyword rankings.
• Growth in organic website traffic.
• Improvement in website visibility and search impressions.
• Growth in organic clicks and conversions.
• Improvement in product and category page rankings.
• Website technical SEO health and optimization.
• Quality and consistency of SEO implementation.

How to Apply

Interested candidates are requested to share their updated resume along with examples of websites they have worked on.

• *Candidates must be able to demonstrate their previous SEO achievements, including keyword ranking improvements, organic traffic growth, and successful SEO projects.**

Pay: ₹20,000\.00 \- ₹40,000\.00 per month

Work Location: In person