Vedantrum is a fast\-growing nutraceutical and wellness brand focused on science\-backed supplements that help people improve their health naturally. We are looking for a highly data\-driven Meta Ads Expert who can scale profitable campaigns, reduce CAC, improve MER, and drive consistent revenue growth through Facebook and Instagram advertising.
Key ResponsibilitiesCampaign Management
- Plan, launch, optimize, and scale Meta advertising campaigns across Facebook \& Instagram.
- Manage Conversion, Sales, Catalog, Lead Generation, and Retargeting campaigns.
- Handle campaign budgets ranging from ₹1 lakh to ₹50\+ lakh per month.
- Build full\-funnel strategies (TOF, MOF, BOF).
Performance Optimization
* Improve
- ROAS
- CPA
- CAC
- CTR
- Conversion Rate
- MER
- Conduct audience testing, creative testing, and offer testing.
- Scale winning campaigns while maintaining profitability.
- Monitor ad fatigue and creative performance.
Tracking \& Analytics
* Implement and manage
- Meta Pixel
- Conversion API (CAPI)
- GA4
- UTM Tracking
- Analyze customer journeys and attribution data.
- Create weekly performance reports with actionable insights.
Creative Strategy
- Work closely with designers and content creators.
- Develop:
- UGC concepts
- Video ads
- Static creatives
- Carousel ads
- Identify winning hooks, angles, and messaging.
E\-commerce Growth
* Optimize campaigns for
- COD orders
- Prepaid orders
- Upsells
- Repeat purchases
- Improve customer acquisition and retention metrics.
- Collaborate with Shopify and retention marketing teams.
These responsibilities align with common Meta Ads Specialist roles focused on campaign management, optimization, audience targeting, A/B testing, and ROI improvement.
Mandatory RequirementsMust Have
- 3\+ years hands\-on Meta Ads experience.
- Proven experience scaling D2C e\-commerce brands.
- Strong understanding of:
- Meta Ads Manager
- Pixel \& CAPI
- Retargeting
- Lookalike Audiences
- Broad Targeting
- Creative Testing Frameworks
- Experience with Shopify stores.
- Ability to manage ₹10L\+ monthly ad spend.
- Strong analytical mindset.
Pay: ₹15,000\.00 \- ₹30,000\.00 per month
Work Location: In person