Freelance Content Strategist

Job Title: Freelance Content Strategist

Location: Freelance / Contractual

Experience Required: 3–4 Years

Industry: Digital Marketing

About the Company

We are a Private Limited Company and one of India's leading distributors and system integrators for a multinational brand specializing in Lighting Control Systems, Hotel Solutions, and Home Automation technologies. We provide advanced lighting controls and automation products to high\-end hospitality, residential, and corporate clients across India. Our clientele includes renowned architects, interior designers, engineering consultants, leading five\-star hotel chains, high\-profile end users, and celebrities. We are committed to delivering innovative automation and control solutions that enhance comfort, efficiency, and user experience. For more information, please visit: www.anushagroup.com

Key Responsibilities

• *Develop and execute comprehensive social media and content strategies aligned with business objectives.**

Plan, create, and manage content calendars for platforms such as Instagram, Facebook, LinkedIn, along with website and newsletters.

• *Coordinate with designers, videographers, and content writers to produce high\-quality, engaging content.**

Monitor social media trends, competitor activity, and industry updates to identify growth opportunities.

• *Manage and optimize social media campaigns, promotions, and paid advertising initiatives.**

Track, analyze, and report key performance metrics such as reach, engagement, traffic, and follower growth.

• *Continuously optimize content and campaigns based on performance insights.** Engage with online communities by responding to comments, messages, and reviews across platforms.

Required Skills \& Qualifications

• *Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.**

3–4 years of experience in social media marketing or digital marketing.

• *Strong understanding of major social media platforms and their algorithms.** Hands\-on experience with social media analytics and reporting tools.

• *Basic understanding of graphic design and video content creation.** Strong writing and storytelling skills for digital platforms, newsletters, and websites.

working days\- 3 days in a week

Timing\- 9:30 am to 6:30pm

Pay: ₹15,000\.00 \- ₹21,000\.00 per month

Work Location: Remote