General Manager

• *Description**
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Principal TASKS \& Responsibilities: Scan \& analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term  Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation and get approvals of senior leadership team  Prepare and Deploy effective Marketing Mix for the business and implement the same  Deliver and deploy high quality project leads through superior marketing strategies \& tactics 2\. Design and Implementation of Marketing Strategies  Analyze market condition and forecast sales and market share.  Continually providing customer feedback and high level view of the market through long term, short term, and medium plans.  Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy  Sustain the focus on performance of well\-established brand equities through effective strategies and successful launch of line extensions.  Evaluate investments through ROI analysis.  Implement innovative and creative business solutions to grow market / prescription base  Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in JOB DESCRIPTION various therapy segments whilst hiving off low contributors with low GC  Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise  Manage the entire portfolio at various lifecycle stages of BCG matrix  Design and implement integrated marketing communication to each customer segments through Field Force  Deploy effective customer segmentation and product differentiation strategies  Effective implementation of Marketing strategies through FF and support through joint field work by self and entire marketing team 18\-20 days FW in a Quarter.  Train the FF in effectively implementing marketing campaigns/ promotional themes  Constant monitoring of the effectiveness of implementation and improve at critical mile stones 3\. Customer Development / Market Development  Deploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs (min 20\- 25\).  Participate in various customer forums for influencing key drivers / decision makers in high priority segments  Understand and constantly update the various initiatives by competitors and ensure mechanisms to ward off threats 4\. Team Leadership  Provide leadership and direction to a team of therapy heads (GPMs) and Product Managers \& ensure that they are effectively deployed for achieving the business goals, MS goals and profitability goals of the division 5\. Budgetary Controls:  Cost and profit management through effective and efficient management of operational activities.  Careful allocation of financial resources to achieve maximum output from the investment  Ensure a robust supply chain mechanism to maintain stipulated inventory holdings