General Manager - Marketing

• *KEY RESPONSIBILITIES**

• *1\. Marketing Strategy \& Business Development**

• Develop and implement the company's overall **Domestic and International Marketing Strategy**.
• Identify new markets, business opportunities, customer segments and potential clients.
• Develop annual marketing and sales plans with clearly defined revenue and business targets.
• Establish a strong pipeline of new projects and prospective customers.
• Develop strategies for increasing the company's market share in the **Furniture, Interior and Hospitality sectors**.
• Build long\-term relationships with key decision\-makers, promoters, procurement heads and senior management of client organizations.
• Monitor market trends, competitor activities, pricing and customer requirements.

• *2\. Domestic Market Development**

Develop business across major Indian markets including

• Mumbai
• Delhi NCR
• Bengaluru
• Hyderabad
• Chennai
• Pune
• Ahmedabad
• Jaipur
• Chandigarh
• Goa
• Kolkata
• Other emerging markets

The candidate will be responsible for developing business with

• Luxury Hotels \& Resorts
• Hospitality Groups
• Architects
• Interior Designers
• Real Estate Developers
• Corporate Houses
• Retail Chains
• Premium Residential Projects
• Commercial Projects
• Institutional Buyers
• Government / PSU Projects
• Procurement Companies
• Dealers \& Distributors

• *3\. Export Business Development**

• Develop and expand the company's **international export business**.
• Identify potential overseas customers, importers, distributors, retailers and project buyers.
• Develop business opportunities in markets such as **USA, Canada, UK, Europe, Middle East, Australia and other suitable international markets**.
• Generate enquiries from international buyers and convert them into confirmed orders.
• Develop relationships with overseas architects, designers, sourcing companies, importers and furniture retailers.
• Coordinate with production, costing, design, quality and logistics teams to ensure export orders are commercially and technically feasible.
• Participate in international furniture and interior exhibitions, trade fairs and buyer\-seller meets.
• Develop an effective database of international customers and continuously expand the export client base.

• *4\. Hospitality \& Project Sales**

Strong focus should be given to developing **large\-value project business**.

The candidate will be responsible for developing relationships with

• Hotel Groups
• Resort Developers
• Hospitality Consultants
• Architects
• Interior Designers
• Project Management Consultants
• Procurement Agencies
• Luxury Villa Developers
• Corporate Project Owners

The candidate should be capable of independently handling the complete sales cycle:

• *Lead Generation → Client Meeting → Requirement Understanding → Design Coordination → Costing → Quotation → Negotiation → Order Confirmation → Production Coordination → Dispatch / Installation → Payment Collection → Repeat Business**

• *5\. Architect \& Interior Designer Network**

• Develop a strong network of leading architects and interior designers.
• Conduct regular meetings and presentations with design firms.
• Introduce the company's furniture and interior product range.
• Generate specifications and project opportunities through architects and designers.
• Ensure the company's products are considered during the design and procurement stages.
• Develop long\-term relationships with key design influencers.

• *6\. Corporate \& Institutional Business**

• Identify major corporate organizations requiring furniture and interior solutions.
• Develop relationships with purchase heads, facility managers, project heads and senior management.
• Generate large institutional and corporate orders.
• Negotiate commercial terms while maintaining targeted margins.
• Develop repeat business from existing corporate customers.

• *7\. Dealer \& Distribution Network**

Where applicable, develop and manage

• Dealers
• Distributors
• Showrooms
• Sales Representatives
• Channel Partners
• Regional Business Associates

The candidate should develop a commercially viable channel strategy for different territories.

• *8\. Brand Development**

• Strengthen the company's positioning as a premium **Furniture \& Interior Solutions Brand**.
• Develop appropriate marketing strategies for different customer segments.
• Coordinate with the design and marketing team for:
• Product catalogues
• Presentations
• Product launches
• Corporate profiles
• Digital marketing material
• Exhibition displays
• Samples and mock\-ups
• Ensure consistent communication of the company's quality, design capability, manufacturing strength and project execution capability.

• *9\. Exhibition \& Trade Fair Management**

The candidate will be responsible for identifying and participating in relevant:

• Domestic Furniture Exhibitions
• International Furniture Exhibitions
• Hospitality Exhibitions
• Interior Design Exhibitions
• Export Promotion Events
• Buyer\-Seller Meets

Responsibilities will include

• Exhibition selection
• Budget planning
• Stall planning
• Product selection
• Customer invitations
• Lead generation
• Lead follow\-up
• Conversion of exhibition enquiries into business

• *10\. Sales Team Leadership**

• Build, manage and motivate the Marketing \& Business Development team.
• Set individual and team\-wise targets.
• Monitor sales performance and conversion ratios.
• Conduct regular review meetings.
• Develop an effective CRM and lead\-tracking system.
• Train team members in client handling, negotiation and project sales.
• Ensure systematic follow\-up of all enquiries and opportunities.

• *11\. Coordination with Internal Departments**

The candidate must work closely with

• Design Team
• Product Development
• Production
• Purchase
• Costing
• Quality Control
• Project Management
• Logistics
• Accounts \& Finance
• Senior Management

The candidate should ensure that commitments made to clients are commercially and technically achievable before confirming orders.

• *12\. Pricing \& Commercial Negotiation**

• Understand product costing, margins, logistics and project economics.
• Participate in major commercial negotiations.
• Ensure quotations are competitive while protecting company margins.
• Review market pricing and competitor pricing.
• Assist management in developing pricing strategies for different markets.
• Negotiate payment terms, delivery schedules and commercial conditions with customers.

• *13\. Customer Relationship Management**

• Maintain excellent relationships with key customers.
• Personally handle major and strategic accounts.
• Conduct regular customer visits.
• Understand customer satisfaction and project issues.
• Resolve commercial and service\-related issues in coordination with internal teams.
• Develop existing customers into long\-term and repeat business accounts.

Education

• Master's (Preferred)

Experience

• 12years: 10 years (Preferred)

Work Location: In person