- *Job Title:** Google Ads Lead / PPC Specialist (Search, Demand Gen, Performance Max)
- *Location:** Chennai, Tamil Nadu (Work from Office)
- *Job Type:** Full\-time
- *Experience:** 3–6 years
We are a performance marketing company specializing in paid media, analytics, and campaign optimization. We leverage data, automation, and modern marketing tools to deliver measurable business outcomes for our clients.
We are looking for an experienced **Google Ads Specialist / PPC Lead** to manage and scale campaigns across Search, Demand Gen, and Performance Max.
The ideal candidate should have strong hands\-on experience in campaign execution, performance optimization, and data\-driven decision\-making.
- Plan, execute, and optimize Google Ads campaigns (Search, Demand Gen, Performance Max)
- Monitor campaign performance and adjust bids, budgets, and targeting
- Improve conversion rates and ROI through continuous testing and optimization
- Manage audience targeting, keyword strategies, and ad creatives
- Analyze performance data and generate actionable insights
- Work closely with internal teams (analytics, content, and design)
- Stay updated with Google Ads features, updates, and best practices
- *Required Skills \& Qualifications**
- 3–6 years of hands\-on experience in Google Ads (PPC / Paid Search)
- Strong understanding of bidding strategies and campaign optimization
- Experience with conversion tracking and performance analysis
- Familiarity with Demand Gen and Performance Max campaigns
- Good analytical and problem\-solving skills
- Ability to manage budgets and improve campaign efficiency
- *Preferred Qualifications**
- Experience managing high\-budget or international campaigns
- Knowledge of **Google Analytics 4** and **Google Tag Manager**
- Agency experience is a plus
- Opportunity to work on performance\-driven marketing campaigns
- Collaborative and learning\-focused work environment
- Competitive salary based on experience and skills
- Career growth in digital marketing and paid media
Chennai (Onsite role)
Pay: ₹550,866\.41 \- ₹1,947,151\.61 per year
Benefits
Work Location: In person