Google Ads Specialist

We are seeking a skilled PPC Executive to plan, manage, and optimize our Google Ads campaigns. The ideal candidate will have a proven ability to develop and execute high\-performing PPC strategies that drive quality traffic, generate leads, and increase conversions.

In this role, you will be responsible for maximizing the effectiveness of our digital advertising efforts while ensuring a strong return on investment (ROI). You should be data\-driven, detail\-oriented, and experienced in continuously improving campaign performance across Google Ads platforms.

• *Responsibilities**

• Develop and implement comprehensive PPC strategies to achieve business goals.
• Conduct keyword research, competitor analysis, and market trend analysis to optimize campaign performance.
• Collaborate with cross\-functional teams to align PPC efforts with overall marketing objectives.
• Create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing networks.
• Perform ad copywriting, A/B testing, and landing page optimization for maximum effectiveness.
• Monitor and analyze campaign performance metrics, making data\-driven adjustments as needed.

• *Budget Management**

• Set, monitor, and manage advertising budgets to ensure efficient allocation of resources.
• Track and report on key performance indicators (KPIs) to demonstrate campaign effectiveness.

• *Reporting \& Analysis**

• Generate regular reports on campaign performance, providing insights and recommendations.
• Utilize Google Analytics and related tools to assess user behavior and identify opportunities for improvement.
• Analyze conversion data and optimize campaigns to improve ROI and lead quality.

• *Stay Updated on Industry Trends**

• Stay abreast of industry trends, best practices, and emerging technologies within the Google Ads ecosystem.
• Recommend and implement new strategies, features, and automation opportunities to enhance campaign performance.

• *Requirements**

• Minimum 3\+ years of hands\-on experience in PPC advertising.
• Proven experience managing and optimizing Google Ads campaigns.
• Strong knowledge of Google Ads, including Search, Display, YouTube, Performance Max, Shopping, and Remarketing campaigns.
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and collaboration skills.
• Google Ads Certifications will be an added advantage.
• Experience with bid strategies, audience targeting, keyword planning, and conversion optimization.

Pay: ₹25,000\.00 \- ₹50,000\.00 per month

Work Location: In person