We are looking for a detail-focused Google Ads Specialist to plan, execute, and optimize paid search campaigns across the Google Ads ecosystem, including Search, Display, Shopping, Performance Max, and YouTube. The ideal candidate is analytical and has a history of achieving strong returns on ad spend through strategic, data-backed decisions. Your responsibilities will cover the full campaign lifecycle: conducting keyword and audience research, writing and A/B testing ad copy and extensions, and making landing page recommendations. You will continuously optimize bids, budgets, targeting parameters, and creative assets to improve key performance indicators. Daily monitoring of campaign performance is essential, along with managing conversion tracking setup in tools like Google Tag Manager to ensure accurate ROI measurement.