Job Description
We are seeking a results\-driven **Google Ads Specialist** to plan, create, manage, and optimize paid search campaigns across Google Ads platforms. The ideal candidate has strong analytical skills, hands\-on PPC experience, and a proven ability to drive ROI through data\-driven decisions.
Key Responsibilities
- Plan, set up, and manage Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube)
- Conduct keyword research, audience targeting, and competitive analysis
- Write and test ad copy, extensions, and landing page recommendations
- Optimize bids, budgets, targeting, and ad creatives to improve performance
- Monitor daily campaign performance and adjust strategies to meet KPIs
- Track conversions and ensure accurate implementation using Google Tag Manager and Google Analytics
- Perform A/B testing on ads, keywords, and landing pages
- Prepare weekly and monthly performance reports with insights and recommendations
- Stay up to date with Google Ads policies, platform updates, and industry best practices
- Collaborate with SEO, content, design, and sales teams to align marketing goals
Required Skills \& Qualifications
- 2\+ years of hands\-on experience managing Google Ads campaigns
- Strong knowledge of PPC metrics (CPC, CPA, ROAS, CTR, Quality Score)
- Experience with Google Analytics (GA4\) and Google Tag Manager
- Proficiency in keyword research and bid strategies
- Ability to analyze data and translate insights into action
- Strong written communication skills for ad copy creation
- Google Ads certification (Search preferred)
Preferred Qualifications
- Experience managing large or multi\-account budgets
- Knowledge of conversion rate optimization (CRO)
- Experience with e\-commerce and Google Shopping campaigns
- Familiarity with tools such as SEMrush, Ahrefs, or Optmyzr
Key Performance Indicators (KPIs)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Conversion rate
- Click\-through rate (CTR)
- Budget efficiency and growth
Job Type: Full\-time
Job Type: Full\-time
Pay: ₹20,000\.00 \- ₹30,000\.00 per month
Application Question(s)
- What is the pin code of your place of residence ?
- Please share the link of your work portfolio.
- What is your current salary ?
- What is your expected salary ?
Work Location: In person