Google Ads Specialist

Job Description

We are seeking a results\-driven **Google Ads Specialist** to plan, create, manage, and optimize paid search campaigns across Google Ads platforms. The ideal candidate has strong analytical skills, hands\-on PPC experience, and a proven ability to drive ROI through data\-driven decisions.

Key Responsibilities

• Plan, set up, and manage Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube)
• Conduct keyword research, audience targeting, and competitive analysis
• Write and test ad copy, extensions, and landing page recommendations
• Optimize bids, budgets, targeting, and ad creatives to improve performance
• Monitor daily campaign performance and adjust strategies to meet KPIs
• Track conversions and ensure accurate implementation using Google Tag Manager and Google Analytics
• Perform A/B testing on ads, keywords, and landing pages
• Prepare weekly and monthly performance reports with insights and recommendations
• Stay up to date with Google Ads policies, platform updates, and industry best practices
• Collaborate with SEO, content, design, and sales teams to align marketing goals

Required Skills \& Qualifications

• 2\+ years of hands\-on experience managing Google Ads campaigns
• Strong knowledge of PPC metrics (CPC, CPA, ROAS, CTR, Quality Score)
• Experience with Google Analytics (GA4\) and Google Tag Manager
• Proficiency in keyword research and bid strategies
• Ability to analyze data and translate insights into action
• Strong written communication skills for ad copy creation
• Google Ads certification (Search preferred)

Preferred Qualifications

• Experience managing large or multi\-account budgets
• Knowledge of conversion rate optimization (CRO)
• Experience with e\-commerce and Google Shopping campaigns
• Familiarity with tools such as SEMrush, Ahrefs, or Optmyzr

Key Performance Indicators (KPIs)

• Cost per acquisition (CPA)
• Return on ad spend (ROAS)
• Conversion rate
• Click\-through rate (CTR)
• Budget efficiency and growth

Job Type: Full\-time

Job Type: Full\-time

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Application Question(s)

• What is the pin code of your place of residence ?
• Please share the link of your work portfolio.
• What is your current salary ?
• What is your expected salary ?

Work Location: In person