Google Ads Specialist II Noida

Ebizon is recruiting a Google Ads Specialist II for its Noida office to manage and optimize performance marketing campaigns. Key responsibilities include the full planning, creation, and management of Google Ads initiatives across Search, Display, Shopping, Performance Max, and YouTube channels. The role demands thorough keyword and competitor analysis, precise audience targeting, and continuous campaign optimization to enhance key metrics including click-through rate, cost-per-click, cost-per-acquisition, and return on ad spend. Daily monitoring and data-driven adjustments are essential, along with setting up conversion tracking via Google Tag Manager and GA4. You will execute A/B tests on ad copy, landing pages, and bidding strategies, manage allocated budgets for maximum efficiency, and prepare detailed weekly and monthly performance reports with actionable insights. Collaboration with design and content teams for ad creatives is required, alongside a commitment to staying current with all Google Ads feature updates and algorithm changes.