Google Ads Specialist

• *Role Description**

We are looking for a results\-driven **Google ads Specialist** to manage paid campaigns across Google Ads and Meta Ads (Facebook \& Instagram). The ideal candidate will be responsible for planning, implementing, and optimizing PPC campaigns to drive traffic, generate leads/sales, and maximize ROI.

• *Key Responsibilities:**

• Plan, create, and manage high\-performing PPC campaigns on **Google Ads** (Search, Display, Shopping, YouTube) and **Meta Ads** (Facebook \& Instagram).
• Conduct keyword and audience research to identify the best targeting strategies.
• Write compelling ad copies and work with creative teams for ad visuals and video creatives.
• Monitor campaign performance daily and make data\-driven optimizations to improve CTR, CPC, CPA, and ROAS.
• Set up and manage conversion tracking using tools like Google Tag Manager, Google Analytics, and Meta Events Manager.
• Perform A/B testing of ads, creatives, and landing pages to improve performance.
• Create and share detailed performance reports weekly and monthly with insights and recommendations.
• Stay updated with the latest trends, platform updates, and PPC best practices.
• Manage budgets efficiently and ensure campaigns are aligned with business goals.

• *Requirements:**

• Bachelor’s degree in Marketing, Business, or a related field.
• 2\-3 years of hands\-on experience in running both Google Ads and Meta Ads campaigns.
• Google Ads and Meta Blueprint Certifications (preferred).
• Strong analytical and problem\-solving skills.
• Proficiency in using tools like Google Ads, Meta Business Manager, Google Analytics, Tag Manager, and Data Studio.
• Attention to detail, excellent communication, and time management skills.

Pay: ₹18,000\.00 \- ₹22,000\.00 per month

Work Location: In person