Rankon Technologies Private Limited is seeking a proficient Google Ads Specialist to develop, manage, and optimize paid advertising campaigns designed to generate qualified leads and maximize return on investment. The candidate must possess practical experience with Google Ads, encompassing keyword research, campaign refinement, and performance assessment. Core duties will involve constructing and supervising campaigns across Google Search, Display, Shopping, and YouTube. This includes performing keyword analysis and competitive research, fine-tuning campaigns to boost click-through rates, conversions, and ROI, and vigilantly overseeing budgets and bids. Utilizing tools like Google Analytics and Google Tag Manager, the specialist will track metrics, produce regular performance summaries with actionable insights, and maintain awareness of evolving Google Ads functionalities and sector developments. The position requires at least one year of hands-on experience and preferably holds Google Ads certification.