Google Ads Specialist

About the Role

We are looking for a performance\-driven Google Ads Specialist to plan, execute, optimize, and manage paid advertising campaigns across Google's advertising platforms. The ideal candidate should have strong analytical skills, a data\-driven mindset, and hands\-on experience in managing advertising budgets to generate quality leads, increase conversions, and maximize return on ad spend (ROAS).

Key Responsibilities1\. Google Ads Campaign Management

• Plan, create, launch, and manage Google Ads campaigns across Search, Display, Shopping, Video, and Performance Max, as relevant to business objectives.
• Conduct keyword research, competitor analysis, and search intent analysis to identify growth opportunities.
• Develop effective ad copies, headlines, descriptions, and extensions/assets.
• Structure campaigns, ad groups, keywords, and targeting strategies to maximize campaign performance.
• Manage negative keywords, search terms, bidding strategies, and audience targeting.

2\. Performance Optimization

• Monitor and optimize campaigns to improve CTR, CPC, conversion rates, CPA, and ROAS.
• Manage advertising budgets effectively and ensure optimal allocation across campaigns.
• Conduct A/B testing of ad copies, landing pages, audiences, and bidding strategies.
• Identify underperforming campaigns and implement corrective measures.
• Continuously improve campaign performance through data analysis and experimentation.

3\. Conversion Tracking \& Analytics

• Set up and monitor conversion tracking using Google Ads, Google Analytics 4 (GA4\), and Google Tag Manager (GTM).
• Track leads, purchases, form submissions, phone calls, and other relevant conversion events.
• Identify discrepancies in tracking data and coordinate with technical teams to resolve issues.
• Analyze user behavior, conversion paths, and campaign attribution to improve marketing effectiveness.

4\. Reporting \& Analysis

• Prepare daily, weekly, and monthly campaign performance reports.
• Analyze key performance indicators, including:
• Click\-Through Rate (CTR)
• Cost Per Click (CPC)
• Cost Per Acquisition (CPA)
• Conversion Rate (CVR)
• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Impression Share
• Provide actionable insights and recommendations based on campaign data.
• Communicate campaign results, budget utilization, and optimization strategies to management.

5\. Strategy \& Collaboration

• Collaborate with the SEO, content, design, web development, and sales teams to improve campaign effectiveness.
• Work on landing page optimization to improve conversion rates.
• Stay updated on Google Ads features, automation, AI\-powered campaign tools, and industry best practices.
• Develop strategies to scale successful campaigns while maintaining profitability and lead quality.

Pay: ₹15,000\.00 \- ₹60,000\.00 per month

Work Location: In person