We are looking for a results-driven professional to serve as both a Google Ads / PPC Expert and Social Meta Ads specialist. The ideal candidate will have hands-on experience in planning, managing, and optimizing paid advertising campaigns across Google platforms, with a focus on generating qualified traffic, improving return on ad spend (ROAS), and scaling profitable campaigns. Key responsibilities include creating and managing various Google Ads campaign types such as Search, Display, Shopping, YouTube, and Performance Max. You will conduct keyword research, audience targeting, and competitor analysis, write and test ad copy and extensions, and optimize bids, budgets, and targeting to maximize ROI. Additionally, setting up conversion tracking with GA4 and Google Tag Manager, analyzing performance metrics like CPC, CPA, ROAS, CTR, and conversions, and running A/B tests on ads, landing pages, and audiences are essential tasks.