Google & Meta Ads Executive

• *Role: Google \& Meta Ads Executive**

• *Job Overview**

• *We are looking for an experienced and result\-oriented Google \& Meta Ads Executive to manage and optimize paid advertising campaigns across Google and Meta platforms. The ideal candidate should have hands\-on experience in creating high\-performing campaigns, generating quality leads, improving ROAS, and scaling ad accounts across multiple industries.**

• *Key Responsibilities**

• *\* Create, manage, and optimize advertising campaigns across Google Ads (Search, Display, YouTube, Remarketing, Performance Max) and Meta Ads (Facebook \& Instagram).**

• *\* Conduct keyword research, audience research, competitor analysis, and campaign planning.**

• *\* Develop effective campaign strategies to drive leads, sales, website traffic, and brand awareness.**

• *\* Monitor campaign performance and continuously optimize campaigns to improve CTR, CPC, CPL, ROAS, and conversions.**

• *\* Manage advertising budgets efficiently and ensure maximum return on investment.**

• *\* Perform A/B testing of ad creatives, copies, landing pages, audiences, and bidding strategies.**

• *\* Set up and monitor conversion tracking through Google Analytics (GA4\), Google Tag Manager, Meta Pixel, and Conversion API (CAPI).**

• *\* Generate weekly and monthly performance reports with actionable insights and recommendations.**

• *\* Identify scaling opportunities and implement growth strategies across client accounts.**

• *\* Coordinate with design, content, SEO, and development teams to improve campaign effectiveness.**

• *\* Stay updated with the latest platform updates, advertising policies, trends, and best practices.**

• *Requirements**

• *\* Minimum 1\-2 years of hands\-on experience managing Google Ads and Meta Ads campaigns.**

• *\* Strong expertise in Google Search, Display, YouTube, Performance Max, and Remarketing campaigns.**

• *\* Proven experience managing Facebook and Instagram lead generation, conversion, and engagement campaigns.**

• *\* Strong understanding of PPC advertising, bidding strategies, audience targeting, retargeting, and conversion optimization.**

• *\* Experience with Google Analytics (GA4\), Google Tag Manager, Meta Pixel, and Conversion API (CAPI).**

• *\* Ability to analyze campaign data and make data\-driven optimization decisions.**

• *\* Strong communication, reporting, analytical, and problem\-solving skills.**

• *\* Experience handling multiple client accounts simultaneously.**

• *\* Google Ads and Meta Blueprint Certifications will be an added advantage.**

• *Preferred Skills**

• *\* Knowledge of Landing Page Optimization and Conversion Rate Optimization (CRO).**

• *\* Experience with CRM integrations and lead tracking systems.**

• *\* Understanding of marketing funnels and customer journey optimization.**

• *\* Ability to create campaign strategies for both domestic and international markets.**

• *\* Strong attention to detail and performance\-focused mindset.**

Location: Sector\-62, Noida

Pay: ₹15,000\.00 \- ₹20,000\.00 per month

Application Question(s)

• Do you have experience in managing Google Ads and Meta Ads campaigns?
• Do you have Experience with Google Analytics (GA4\), Google Tag Manager, Meta Pixel, and Conversion API (CAPI)?
• What is your current location?
• Are you comfortable with Night shift office (9 Pm to 6 Am)?

Experience

• Google \& Meta Ads: 1 year (Preferred)

Location

• Noida, Uttar Pradesh (Preferred)

Shift availability

• Night Shift (Preferred)

Work Location: In person