Graphic Designer

• *Location:** Mumbai (Onsite)
• *Department:** Marketing \& Brand Communications
• *Reports To:** Marketing Manager / CMO

About the Role

We are seeking a highly creative and detail\-oriented **Graphic Designer \& Visual Content Creator** with prior experience in the **restaurant, hospitality, food, beverage, or lifestyle sector**.

The ideal candidate should possess strong design capabilities across digital and print media while also being skilled in **photography, videography, reel creation, video editing, and AI\-powered creative tools**. The role requires someone who can translate brand storytelling into compelling visual content that drives engagement, strengthens brand identity, and supports business growth.

Key ResponsibilitiesGraphic Design

* Create high\-quality visual assets for

• Social media posts, stories, reels, and campaigns
• Restaurant menus and promotional collateral
• Outdoor advertising, standees, posters, and signages
• Emailers, website banners, and digital marketing creatives
• Event branding and festival campaigns
• Ensure consistency of brand identity across all customer touchpoints.
• Develop creative concepts and campaign visuals from brief to final execution.

Photography \& Videography

• Capture professional food, beverage, restaurant ambience, chef, and lifestyle photography.
• Conduct in\-house food styling and content shoots.
• Shoot video content for social media campaigns, advertisements, and brand storytelling.
• Cover restaurant events, activations, and influencer collaborations.

Video Editing \& Content Creation

• Edit high\-quality short\-form and long\-form video content.
• Create Instagram Reels, YouTube Shorts, and promotional videos.
• Add motion graphics, transitions, subtitles, audio enhancements, and visual effects.
• Collaborate with marketing and operations teams to create engaging content calendars.

AI\-Powered Creative Production

* Use AI tools to improve efficiency and content quality, including

• ChatGPT / Microsoft Copilot
• Midjourney
• Adobe Firefly
• Runway ML
• Kling AI
• Canva AI
• Photoshop Generative Fill
• Other emerging AI creative platforms
• Generate concepts, mood boards, visual mockups, image enhancements, and video assets using AI tools.
• Stay updated on new AI technologies and creative trends relevant to the hospitality industry.

Brand \& Campaign Support

• Work closely with restaurant brands, chefs, and marketing teams.
• Support new restaurant launches, menu launches, festivals, seasonal promotions, and influencer campaigns.
• Contribute creative ideas during campaign planning and content brainstorming sessions.

Desired Skills \& Software ExpertiseDesign Software

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Canva Pro

Video Editing

• Adobe Premiere Pro
• After Effects
• Final Cut Pro (preferred)
• CapCut Pro

Photography \& Production

• DSLR/Mirrorless Photography
• Food Photography
• Lighting Techniques
• Composition \& Styling

AI Tools

• Midjourney
• Firefly
• Runway
• Kling
• ChatGPT
• Microsoft Copilot
• Canva AI
• Generative AI Image \& Video Tools

Preferred Qualifications

• Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Multimedia Design, Film Production, or related field.
• **3\-6 years of experience** in graphic design.
• Minimum **2 years' experience in restaurants, hospitality, food \& beverage, lifestyle, luxury, or retail brands.**
• Strong portfolio showcasing:
• Food photography
• Restaurant branding
• Social media campaigns
• Video editing and reel creation
• Understanding of current social media trends and content formats.

Key Competencies

• Creative storytelling ability
• Strong visual aesthetics
• Attention to detail
• Time management and project ownership
• Ability to work in a fast\-paced restaurant environment
• Strong communication and collaboration skills
• Proactive attitude with a passion for hospitality and food culture

Success Metrics

• Quality and consistency of brand communication
• Engagement and performance of social media content
• Timely execution of marketing campaigns
• Growth in content production efficiency through AI tools
• Visual quality of menus, campaigns, and promotional materials
• Contribution to restaurant launches and brand growth initiatives

• *Experience Required:** 3\-6 Years
• *Industry Preference:** Restaurants, Hospitality, QSR, Café Chains, Food \& Beverage, Lifestyle Brands

• *Compensation:** As per industry standards and experience.

Pay: ₹35,000\.00 \- ₹50,000\.00 per month

Location

• Mumbai, Maharashtra (Mumbai) (Required)

Work Location: In person