Growth Catalyst Sales & Marketing Specialist

\*\*Company Overview\*\*

Name: KaranKavach.com

Vision: To make the world crime\-free by providing comprehensive protection services, including women’s safety, protection for men (from false cases), family security, and support through police, advocates, detectives, and community help. We believe every criminal can be rehabilitated to become a responsible member of society.

Mission: Targeting to become a billion\-dollar company in the next 3\-5 years.

Current Stage: Early\-stage startup with a 4\-person team, recently launched Android app with 20 customers.

Location: Remote / Bangalore (company\-provided accommodation for selected candidates).

Type: 1\-year training program \+ full\-time opportunity.

Start Date: Immediate.

Application: Send resume and cover letter to rakesh.kejriwal.001@karankavach.com by \[insert deadline].

\*\*About the Role\*\*

Join KaranKavach as a Sales \& Marketing Specialist and Personal Assistant to the CEO, CTO, and leadership team.

This role combines a 1\-year training period with a full\-time opportunity for candidates who meet performance standards.

Ideal for freshers, 2023/2024 college pass\-outs, or candidates eager to grow with an ambitious startup.

Contribute to marketing, sales, operations, and strategic initiatives while working closely with leadership.

\*\*Responsibilities\*\*

\*\*Sales \& Marketing:\*\*

Create and manage marketing campaigns on Instagram, X, LinkedIn, YouTube, and other platforms to drive app downloads and brand awareness.

Optimize SEO for the website and app landing page to increase organic traffic.

Perform App Store Optimization (ASO) to improve KaranKavach’s Google Play ranking.

Write and publish articles, blogs, and press releases on external websites and with news reporters.

Design engaging content (videos, infographics, social media posts) using Canva.

Set up and manage email marketing campaigns via Mailchimp or similar tools.

Track marketing KPIs (e.g., downloads, engagement) using Google Analytics.

Investor Relations

Prepare pitch decks and materials for investor meetings.

Schedule investor calls, follow\-ups, and networking events.

Leadership Support

Take detailed notes during meetings with CEO, CTO, and leaders on sales, marketing, finance, and business requirements.

Create Jira stories, assign tasks, and manage timelines for cross\-functional alignment.

Design Figma diagrams (e.g., workflows, UI mockups) and collaborate with the tech team.

Handle administrative tasks (scheduling, email management, travel coordination).

Customer \& Community Growth

Collect user feedback via surveys or in\-app prompts to improve the app.

Engage with followers THROUGH social media comments, polls, or live sessions.

Outreach to partners (e.g., influencers, local businesses) for collaborations.

Coordinate startup events, webinars, or hackathons to promote KaranKavach.

Market Research

Conduct competitor analysis and market research to refine marketing strategies.

\*\*Qualifications\*\*

Education

Bachelor’s degree (completed or graduating in 2023/2024\) in Marketing, Business Administration, Communications, Media Studies, Computer Science, Information Technology, or a related field (preferred).

Postgraduate degree (e.g., MBA in Marketing or Business Management) is a plus for full\-time candidates but not mandatory.

Certifications in digital marketing, SEO, or project management (e.g., Google Analytics, HubSpot, PMI) are highly desirable.

Preferred Colleges

Indian Institutes of Management (IIM Ahmedabad, Bangalore, Calcutta, Lucknow, All IIM).

Indian Institutes of Technology (IIT Bombay, Delhi, Kharagpur).

Xavier School of Management (XLRI), Jamshedpur.

Faculty of Management Studies (FMS), University of Delhi.

Mudra Institute of Communications (MICA), Ahmedabad.

Symbiosis Institute of Business Management (SIBM), Pune.

National Institute of Industrial Engineering (NITIE), Mumbai.

Delhi University (e.g., Shri Ram College of Commerce).

Christ University, Bangalore.

Vellore Institute of Technology (VIT).

Candidates from other institutions with demonstrated skills are welcome.

Passion for startups and alignment with KaranKavach’s crime\-free vision.

Strong communication and writing skills for content creation and investor pitches.

Familiarity with Figma, SEO tools (Google Keyword Planner, Ahrefs), ASO tools (AppTweak, SensorTower), Google Analytics, Canva, Trello/Jira, and social media platforms (or willingness to learn).

Analytical mindset to track KPIs and derive insights.

Proactive, organized, and able to multitask in a fast\-paced environment.

Open to freshers, 2023/2024 college pass\-outs, or candidates with 1\-3 years of experience in marketing or administrative roles.

\*\*Interview Process\*\*

Round 1: Screening (Tool Proficiency)

Assess experience with Figma, SEO, ASO, Google Analytics, Canva, Trello/Jira, and social media platforms.

Format: Online questionnaire or 30\-minute video call.

Round 2: Technical \& Marketing Skills

Complete a take\-home assignment (e.g., social media post, SEO article, ASO strategy).

Format: Submission review \+ 45\-minute discussion.

Round 3: Soft Skills \& Task Management

Role\-play scenarios (e.g., note\-taking, Jira story creation, investor call scheduling).

Format: 1\-hour video interview with CEO/CTO.

Round 4: Cultural Fit \& Vision Alignment

Evaluate alignment with KaranKavach’s vision and startup adaptability.

Format: 30\-minute video call with leadership.

\*\*Preparation Resources\*\*

Figma: “Figma Tutorial for Beginners” by DesignCourse (Link : https://www.youtube.com/watch?v\=JGLfyTDgfDc ).

Google play store / IOS App Store seo optimisation / ASO \- must to watch: ( Link : https://www.youtube.com/watch?v\=npjFGD4CYfk\&list\=PLjVLYmrlmjGfv3ZEvkuuF\_LLgzNQY7dS\-\&index\=2 )

SEO: “SEO for Beginners” by Ahrefs (Link : https://www.youtube.com/watch?v\=btwC4zmewss\&list\=PLvJ\_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6\&index\=2 ).

ASO: “ASO Tutorial for Beginners” by App Radar

Link : https://www.youtube.com/watch?v\=gOdJpPmCm\-U\&list\=PLmd8qO3Fb2Y1KsPASq8FEMh8nhCb95Ilc

Google Analytics: “Google Analytics for Beginners” by Google Analytics (Link : https://www.youtube.com/watch?app\=desktop\&v\=9STi7dge0VU , https://www.youtube.com/watch?v\=LHxy8oyEtog , watch all videos of this series).

Canva: “Canva Tutorial for Beginners” by Think Media (Link : https://www.youtube.com/watch?v\=Llnmf5BXLBA , https://www.youtube.com/watch?v\=bFT2mSQ6HZc\&list\=PLr0AH9BnVNJMg\_BPSiqKxpamzx2lJ6KUg\&index\=1, ).

Planner: “Planner Tutorial for Beginners” (Link : https://www.youtube.com/watch?v\=WpQpjey1L3Q\&list\=PLXPr7gfUMmKwwYisWgc8hHuJ14Flf80yu).

Social Media Marketing: “Social Media Marketing in 2025” by Adam Erhart (Link : https://www.youtube.com/watch?v\=TvtakgdqJFE, ).

Email Marketing: “Mailchimp Tutorial for Beginners” by Anson Alexander Link : https://www.youtube.com/watch?v\=aiB0yWj3qtA).

\*\*Salary \& Perks\*\*

During training (1 year)

5000 Rs cash per month \+ company provided perks to highly qualified candidate : 10k to 15k flat bed in Bengaluru \+ electricity \+ water \+ maintanance ) which make training ctc as (60,000 rs \+ perks of 1,20,000 \- 1,80,000 rs.), perks are optional and provided to highly qualified candidate so perform well in interviews and training.

Full\-Time (Post\-Training)

A Rated Engineer: CTC 1,20,000 rs \+ 1 stock (retention/performance) \+ 1,20,000\-1,80,000 INR perks (total 2,40,000 rs to 3,00,000 INR).

Perks: Company\-provided luxurious flat bed in Bangalore (worth 10,000\-15,000 INR/month, including electricity/water worth 500\-1,000 INR/month). See flat video: https://www.youtube.com/watch?v\=QPrrBcu5ffs.

Note: Training may extend if performance standards aren’t met, with continued perks for selected candidates.

Why Join Us?

Be a core member of an early\-stage startup with a bold vision to make the world crime\-free.

Work directly with CEO, CTO, and leaders, gaining exposure to all business aspects.

Opportunity for freshers and 2023/2024 pass\-outs to kickstart their careers.

Competitive salary, startup stocks, and luxurious accommodation in Bangalore.

Grow with a company aiming to become a billion\-dollar enterprise in 3\-5 years.

How to Apply

Submit resume, cover letter (explaining interest in KaranKavach), and optional portfolio (e.g., marketing samples) to rakesh.kejriwal.001@karankavach.com.

Specify “Training \+ Full\-Time” in the subject line.

Application deadline: \[3 months of posting].

KaranKavach is an equal opportunity employer. We welcome freshers and diverse candidates to join our mission.

Job Types: Full\-time, Permanent, Fresher

Pay: ₹60,000\.00 \- ₹300,000\.00 per year

Benefits

• Flexible schedule

Application Question(s)

• How many years you have worked with SEO ? ( including collage projects, freshers are invited for this job.)
• How many years you have worked with Google Analytics ? ( including collage projects, freshers are invited for this job.)
• How many years you have worked with Canva? ( including collage projects, freshers are invited for this job.)
• How many years you have worked with Planner ? ( including collage projects, freshers are invited for this job.)
• How many years you have worked with social media post, SEO article, ASO strategy ? ( including collage projects, freshers are invited for this job.)
• How many years you have worked with Soft Skills \& Task Management ? ( including collage projects, freshers are invited for this job.)
• How many years you have worked with Social Media Marketing ? ( including collage projects, freshers are invited for this job.)
• How many years you have worked with Email Marketing? ( including collage projects, freshers are invited for this job.)
• How many years you have worked with Figma? ( including collage projects, freshers are invited for this job.)
• How many years you have worked with ASO ? ( including collage projects, freshers are invited for this job.)

Work Location: In person