GROWTH & MARKET EXPANSION LEAD

• *GROWTH \& MARKET EXPANSION LEAD**

Build Markets. Build Brands. Build Impact.

Location: Bengaluru, Karnataka

Position Type: Full\-Time B.Bindi – An EMP Bindi Initiative

Most sales roles ask you to execute a playbook someone else has already written.

This role asks you to build the playbook.

B.Bindi brings products made by rural women, self\-help groups, and farmer producer organisations to customers across urban India. We're looking for an ambitious, hands\-on Growth \& Market Expansion Lead to take BBindi to the next level — both online and offline — working directly with the founding team.

• *WHAT YOU'LL BUILD**

• Retail \& Distribution General Trade, Modern Trade, retail, wholesale, distributors, super\-stockists, institutional sales — starting in Bengaluru, expanding to new cities. Your scoreboard: distribution, shelf visibility, revenue.
• Online \& E\-commerce Growth Website, product listings, online sales, traffic, conversions, social commerce. You don't need to code — you need to be comfortable running it.
• Digital Campaigns Meta \& Google Ads, lead\-gen and conversion campaigns. Comfortable with Reach → Clicks → Leads → Conversion → Sales → ROI.
• Full\-Funnel Thinking Connect marketing to actual revenue across Awareness → Interest → Lead → Customer → Repeat Customer — not just likes and views.
• Relationships Retailers, distributors, super\-stockists, institutional buyers, online platforms — trust that turns into long\-term business.
• Market Intelligence Track competitors, pricing, trends — and tell us what to do about it, not just what happened.
• Test → Learn → Scale New products, formats, channels, and campaigns. Double down on what works; move fast from what doesn't.

• *WHAT MAKES THIS DIFFERENT**

Real ownership — no waiting on a 12\-layer hierarchy. You'll work with the founding team and influence what we sell, where we sell, how we market, and how we grow.

• *WHO WE'RE LOOKING FOR**

A Growth Builder, not just a Sales Manager. 3–7 years in Sales, Marketing, Business Development, FMCG, Retail, E\-commerce, D2C, or Startups. Ideally with experience in:

Building sales channels **managing retailers/distributors** e\-commerce \& website ownership **Meta Ads \& digital** campaigns **lead generation** customer acquisition **campaign \& sales performance tracking** market research The kind of person who thrives: Entrepreneurial, hands\-on, commercially minded, curious, data\-aware, relationship\-driven, action\-oriented, adaptable — someone who meets a distributor in the morning, checks online sales at noon, launches a Meta campaign in the afternoon, and comes back tomorrow with a new growth idea.

We're not looking for someone who wants to manage a territory. We're looking for someone who wants to build one.

• *WHY B. BINDI?**

B. Bindi is the market\-facing wing of EMP Bindi International Association, a social enterprise creating sustainable livelihoods for rural women through entrepreneurship, renewable energy, digital education, and agri\-livelihoods.

Your work here won't only create sales — it can create markets, livelihoods, and a brand with purpose.

• *WHAT YOU GET**

Founder exposure

• *Real ownership**

Multi\-channel experience (retail, distribution, e\-commer digital)

• *Build from the ground up**

Freedom to experiment **Purpose \+ business**

Car growth as BBindi grows

**ROLE DETAILS**

Designation: Growth \& Market Expansion Lead \|

Location: Bengaluru, Karnataka \|

Experience: 3–7 years \|

Employment: Full\-Time \|

Travel: Required \|

Languages: English \& Kannada, Hindi a plus \|

Education: Graduate/Postgraduate in Marketing, Business Admin, or related — but what you've built matters more than where you studied.

• *READY TO BUILD SOMETHING?**

If you want a routine 9\-to\-5 role with an existing playbook, this probably isn't it. If you want to build a market, a distribution network, digital sales, campaigns, a brand, and your career — we'd love to hear from you.

Pay: ₹70,000\.00 \- ₹80,000\.00 per month

Benefits

• Health insurance

Work Location: In person