Growth Marketing Manager – Agency Marketing & Lead Generation

• *Experience:** 4–8 years (Agency or B2B services experience preferred)

• *Role Overview**

We are a digital services agency looking for a hands\-on Growth Marketer to own the agency’s entire marketing engine — from positioning and demand generation to marketing infrastructure.

This role is not about execution in silos. You will work cross\-functionally with SEO, content, performance, design, and video teams to build campaigns that generate qualified inbound leads.

You will be measured on one primary metric: Lead Generation.

• *Key Responsibilities**

1\. Positioning \& Messaging

Define and sharpen the agency’s positioning for target ICPs

Craft core messaging, value propositions, and campaign themes

Translate services into outcome\-driven narratives

2\. Demand \& Lead Generation

Plan and execute lead generation campaigns across

SEO \& content marketing

Paid ads (Google, LinkedIn, Meta – as relevant)

Email marketing \& outbound sequences

Website conversion optimization

Design multi\-channel campaigns around specific offers (audits, consultations, lead magnets, case studies, etc.)

Continuously test, measure, and optimize channels for CPL and lead quality

3\. Cross\-Team Execution

Collaborate with

SEO team for organic demand strategy

Content team for blogs, landing pages, case studies

Designers for creatives, landing pages, ads

Video team for short\-form, founder\-led, and campaign videos

Own briefs, timelines, and outcomes — not just requests

4\. Marketing Infrastructure \& Systems

Set up and manage

CRM (HubSpot / Zoho / equivalent)

Lead tracking \& attribution

Email marketing tools and sequences

Funnel analytics and reporting dashboards

Ensure leads are captured, nurtured, and handed off cleanly to sales

5\. Analytics \& Reporting

Track and report on

Leads generated (primary KPI)

Channel\-wise performance

Conversion rates and funnel drop\-offs

Provide insights and recommendations to leadership for scaling

• *What We’re Looking For**

Must\-Have

Proven experience generating B2B leads for services or agencies

Strong understanding of

SEO \& content strategy

Paid acquisition fundamentals

Email marketing \& funnels

CRM and marketing automation

Ability to think strategically and execute hands\-on

Comfortable working across teams and driving outcomes

Nice\-to\-Have

Experience marketing digital agencies or SaaS products

Founder\-led / personal brand marketing experience

Understanding of US / UAE / international B2B markets

Experience building marketing from scratch (0 → pipeline)

Success Metrics (Clear \& Simple)

Number of qualified inbound leads generated

Cost per lead \& lead quality

Contribution to consistent sales pipeline

• *Why This Role Is Different**

You’re not a “channel specialist” — you own the outcome

Direct impact on company growth and positioning

High autonomy and visibility with leadership

Opportunity to build and scale a full agency marketing engine

Job Types: Full\-time, Permanent

Pay: Up to ₹800,000\.00 per year

Benefits

• Health insurance
• Provident Fund

Work Location: In person