Growth Marketing Manager (B2B SaaS)

• *Job Title:** Growth Marketing Manager – B2B SaaS (Rewards, Loyalty \& Incentives)

• *Company:** Xoxoday

• *Location:** Bengaluru, Karnataka (Muneshwara Nagar) – On\-site

• *Job Type:** Full\-time

• *Shift:** US Shift (Afternoon onwards)

• *Experience:** 2–6 Years

• *Salary:** ₹24,00,000 – ₹40,00,000 per annum (Based on experience)

About Xoxoday

Xoxoday is a leading global SaaS commerce company that helps businesses automate rewards, incentives, commissions, loyalty programs, and payouts. Trusted by over 1,000 global clients, Xoxoday operates across Bengaluru, Delhi, Mumbai, San Francisco, Dubai, Singapore, and Dublin through its products Plum, Empuls, and Compass.

Job Summary

We are looking for a **Growth Marketing Manager** with strong experience in **B2B SaaS demand generation** and **international Go\-to\-Market (GTM) campaigns**. The ideal candidate has worked in the **Rewards, Loyalty, Incentives, Employee Engagement, or Sales Performance Management (SPM)** domain and has successfully generated qualified sales pipeline across global markets.

This is an **Individual Contributor (IC)** role requiring ownership of marketing campaigns, analytics, lead generation, and collaboration with cross\-functional teams.

Key Responsibilities

• Own end\-to\-end GTM planning and execution for international markets.
• Develop and execute multi\-channel demand generation campaigns.
• Generate and manage Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Track marketing performance using funnel analytics and conversion metrics.
• Collaborate with Sales, RevOps, and Revenue teams to improve pipeline performance.
• Use modern marketing automation tools and AI\-powered workflows.
• Optimize campaigns using data\-driven insights and reporting.

Required Qualifications

• 2–6 years of B2B Marketing experience.
• Minimum 1 year of recent experience in **B2B SaaS** within:
• Rewards
• Loyalty
• Incentives
• Employee Recognition
• Sales Commission Platforms
• Experience running GTM campaigns for international markets including:
• United States
• Europe
• Southeast Asia (SEA)
• Middle East
• Strong understanding of:
• Demand Generation
• MQL \& SQL Management
• Marketing Analytics
• Funnel Optimization
• Experience using marketing automation and AI marketing tools.
• Comfortable working as an Individual Contributor.
• Able to work from the Bengaluru office on US shift timings.
• Maximum notice period: **15 days** (Immediate joiners preferred).

Preferred Qualifications

• Experience in high\-growth B2B SaaS companies.
• Exposure to multiple global regions (APAC, EMEA, Americas).
• Experience with tools such as:
• HubSpot
• Salesforce
• Marketo
• Semrush
• ChatGPT
• Jasper
• Metadata.ai

Why Join Xoxoday?

• Global SaaS product company
• Work with international markets
• High\-growth environment
• Opportunity to own GTM strategy
• Competitive compensation
• Five\-day work week

Pay: ₹2,400,000\.00 \- ₹4,000,000\.00 per year

Application Question(s)

• Do you have at least 2 years of B2B SaaS marketing experience?
• Have you worked in the Rewards, Loyalty, Incentives, Employee Engagement, or SPM domain?
• Have you managed GTM campaigns for international markets (US/Europe/SEA/Middle East)?
• Is your notice period 15 days or less?
• Are you comfortable working full\-time from the Bengaluru office on a US shift?
• Do you have experience managing MQLs, SQLs, and marketing funnel analytics?

Work Location: In person