Growth Marketing Manager

• *Job Title:** Growth Marketing Manager (B2B)
• *Location:** Thane, Mumbai / Hybrid
• *Employment Type:** Full\-time
• *Compensation:** Up to ₹50,000 per month
• *Work Days:** Monday to Saturday

• *Role Overview**

The Growth Marketing Manager will be responsible for building and scaling the organization’s demand generation and brand positioning engine. This role requires a strong balance of strategic thinking and hands\-on execution to drive inbound leads, strengthen brand credibility, and establish the company as a category leader in agri\-trade and fintech.

• *Key Responsibilities**

• *Content \& Brand Building**

Own the company’s voice across platforms, especially LinkedIn, by creating consistent, high\-quality, data\-driven content to build trust, authority, and engagement.

• *Demand Generation**

Build and manage inbound marketing funnels for trade and service offerings, including landing pages, lead magnets, and nurturing campaigns to generate qualified leads.

• *Real\-Time Trade Marketing**

Promote live trade opportunities and convert them into actionable leads from buyers and sellers across domestic and international markets.

• *PR \& Media Management**

Drive brand visibility through media placements, partnerships, and PR initiatives across trade, business, and fintech platforms.

• *Founder Branding**

Build and manage the personal brand of the founders through LinkedIn, Instagram, and other channels to enhance credibility, visibility, and investor engagement.

• *Performance Marketing \& Agency Management**

Oversee performance marketing efforts, manage agencies and freelancers, track key metrics such as CPL, CAC, and ROAS, and ensure ROI\-driven campaign execution.

• *Key Outcomes (First 6–12 Months)**

• Generate a consistent pipeline of qualified inbound trade and service leads
• Build a measurable and scalable marketing funnel
• Strengthen market positioning and brand recall
• Increase founder visibility and engagement among key stakeholders

• *Requirements**

• 3–4 years of experience in B2B marketing (fintech, agri, logistics, or trade preferred)
• Proven experience in demand generation and lead funnel management
• Strong content writing and storytelling skills
• Hands\-on knowledge of LinkedIn marketing, SEO basics, and performance metrics (CPL, CAC, ROAS)
• Experience managing agencies or freelancers
• Ability to work in a fast\-paced startup environment with high ownership

• *What We Offer**

• Direct exposure to founders and strategic decision\-making
• High ownership and accelerated growth opportunities
• Opportunity to build and scale the marketing function from scratch
• Dynamic and entrepreneurial work environment

Pay: ₹40,000\.00 \- ₹50,000\.00 per month

Application Question(s)

• How many years of experience do you have in B2B marketing?
• Have you worked in B2B, FMCG or Agri\-tech industries?
• Are you comfortable working in a hybrid role based in Mumbai?
• Have you independently built and managed a lead generation funnel?
• Have you managed LinkedIn content strategy for a brand or founder?
• What is your current monthly CTC?
• What is your notice period?
• We have our office located in Thane. Would you be comfortable traveling to the office 3 days a week?

Work Location: In person