- *Brand \& Growth Marketing ManagerJob Details**
- **Job Type:** Full\-time
- **Location:** Remote (Work from Home, India)
- **Experience Level:** 3 to 6 Years
- **Shift:** Day Shift (10:00 AM \- 7:00 PM IST)
- **Salary Range:** ₹15,000 \- ₹30,000 / month
- **Supplemental Pay:** Performance\-based Incentives / Growth Bonuses
We are seeking a highly driven, entrepreneurial, and execution\-oriented **Brand \& Growth Marketing Manager** to architect, launch, and scale our brand ecosystem from the ground up. In this role, you will not just be managing existing campaigns; you will own the entire marketing canvas—transforming strategic vision into highly measurable revenue growth and establishing a powerful, trusted market presence.
As our founding marketing leader, you must possess a unique blend of creative brand\-building instincts and rigorous, data\-driven digital performance marketing skills. This is a fully remote, hands\-on role requiring a professional who thrives on execution, systematic optimization, and turning high\-level strategic concepts into high\-performing digital assets.
- **Brand Identity \& Positioning:** Establish, refine, and enforce our brand's voice, core positioning, unique value propositions (UVPs), and cohesive visual communication guidelines across all digital consumer touchpoints.
- **Performance Marketing:** Conceptualize, launch, and manage end\-to\-end paid advertising campaigns across major networks (Meta Ads Manager, Google Ads, YouTube), optimizing continuously for Lowest Cost Per Lead (CPL) and maximum Return on Ad Spend (ROAS).
- **Content Architecture \& Production:** Oversee, direct, and review the creation of highly engaging social media promotional banners, persuasive ad copies, and educational multi\-media resources. Direct the high\-volume adaptation of long\-form video assets into high\-impact, short\-form reels and shorts.
- **Funnel \& Conversion Optimization:** Design, audit, and systematically test marketing landing pages, registration pathways, and automated follow\-up funnels to maximize raw lead conversion rates into high\-intent inquiries.
- **Cross\-Functional Team Management:** Coordinate daily deliverables with an agile remote team, including dedicated graphic designers, video editors, and telecalling conversion teams.
- **Analytics \& Growth Iteration:** Track daily, weekly, and monthly Key Performance Indicators (KPIs) including Client Acquisition Cost (CAC), click\-through rates, and audience engagement retention. Translate these metrics into clear operational strategies.
- *Required Skills \& Experience**
- **Proven Background:** 3 to 6 years of core digital marketing experience, with a documented track record of successfully launching, repositioning, or scaling an early\-stage brand or startup.
- **Strategic Execution:** Deep working expertise in both emotional brand\-building (trust generation, messaging consistency) and direct\-response performance marketing (lead capture, funnel mechanics).
- **Technical Proficiency:** Advanced, hands\-on command over Meta Ads Manager, Google Ads Console, YouTube channel growth frameworks, analytical suites, and professional project distribution environments.
- **Content Acumen:** Exceptional editorial assessment skills, layout design sensibilities, and a sharp understanding of psychological triggers in copywriting that address consumer pain points immediately (e.g., family harmony, structural balance, and clarity).
- **Autonomy \& Leadership:** Highly structured and disciplined work ethic required to steer projects forward independently within a fully remote, high\-accountability organizational layout.
- *Remote Work Infrastructure Expectations**
- Dedicated availability during operational day shift hours (10:00 AM to 7:00 PM IST). This is an exclusive full\-time commitment, not a freelance/consulting opportunity.
- Active participation in mandatory daily morning strategic synchronization calls and evening milestone reporting check\-ins.
- **Reliable personal infrastructure:** High\-speed, stable broadband internet connectivity and a high\-performance computer setup capable of handling heavy ad accounts, video review platforms, and collaborative communication suites smoothly.
Pay: ₹15,000\.00 \- ₹30,000\.00 per month
Work Location: Remote