Growth Marketing Manager

• *Job Title:** Growth \& Content Marketing Executive (Dating App Startup)

• *Company:** Yarify
• *Location:** Remote / Hybrid
• *Salary:** ₹15,000 – ₹25,000/month (Based on skills \& experience)

• *About Yarify**

Yarify is a new\-age dating app focused on helping people find real connections, not timepass. We are building a fast\-growing platform and are looking for creative and driven individuals to join us in scaling user growth.

• *Key Responsibilities**

• Create and manage engaging Instagram Reels, short videos, and meme content on a daily basis
• Plan and execute creative marketing campaigns to drive app installs
• Identify trends and create viral content aligned with Gen Z and millennial audiences
• Work on referral campaigns and growth strategies to increase user acquisition
• Monitor performance metrics (views, engagement, installs) and optimize content
• Collaborate with the product team to improve onboarding and user retention

• *Requirements**

• Experience in social media marketing, especially Instagram growth
• Strong understanding of viral content, reels, and meme culture
• Creative mindset with the ability to generate unique ideas
• Basic knowledge of analytics and performance tracking
• Self\-driven and comfortable working in a startup environment

• *Preferred Qualifications (Good to Have)**

• Experience working with mobile apps or dating platforms
• Portfolio of reels, memes, or social media pages
• Familiarity with tools like Canva, CapCut, or video editing apps

• *What We’re Looking For**

• Someone who executes ideas, not just plans
• Passion for social media, trends, and user behavior
• Ability to think from a user’s perspective

• *Application Process**

Interested candidates must share

• Links to Instagram pages or previous work
• 3 creative reel ideas for promoting a dating app

• Note: Applications without reel ideas will not be considered.*

• *Why Join Us**

• Opportunity to work on a fast\-growing startup
• Direct impact on product growth
• Creative freedom to experiment and execute ideas
• Performance\-based growth opportunities

Pay: ₹15,000\.00 \- ₹20,000\.00 per month

Work Location: Remote