Growth Marketing Specialist

We are looking for a **Growth Marketing Specialist (SEO, Website \& Inbound)** who can drive end\-to\-end organic growth and lead generation. This role goes beyond traditional SEO\-focusing on **website strategy, user experience, content, and inbound marketing** to attract, engage, and convert high\-quality leads.

You will work closely with product, and design teams to make the website a **primary growth engine for the business**.

• *Key Responsibilities**

• *1\.** **Growth Strategy \& Execution**

• Define and execute a comprehensive organic growth strategy aligned with business goals
• Identify target audience segments, search intent, and user journeys
• Plan initiatives to improve traffic, engagement, and lead conversion

• *2\. Website Strategy \& Optimization**

• Own website structure, landing pages, and conversion funnels
• Collaborate with UI/UX and development teams to enhance user experience and performance
• Optimize page speed, navigation, and mobile responsiveness
• Continuously improve conversion rates (CRO)

• *3\. SEO (On\-page, Technical \& Off\-page)**

• Conduct keyword research, competitor analysis, and content gap analysis
• Optimize website pages, metadata, internal linking, and content structure
• Work on technical SEO (indexing, crawlability, schema, site health)
• Plan and execute backlink strategies

• *4\. Content \& Inbound Marketing**

• Plan and manage SEO\-driven content (blogs, landing pages, case studies)
• Work with content writers/designers to deliver high\-quality, optimized content
• Develop inbound campaigns to attract and nurture leads
• Align content strategy with buyer journey and business goals

• *5\. Analytics \& Performance Tracking**

• Track and analyze performance using tools like Google Analytics, Search Console, etc.
• Monitor key metrics: traffic, rankings, bounce rate, conversions, and leads
• Generate insights and continuously optimize campaigns based on data

• *6\. Lead Generation \& Conversion Focus**

• Ensure all organic initiatives contribute to qualified lead generation
• Optimize landing pages, CTAs, and conversion paths
• Work with CRM team to track lead quality and funnel performance

• *Required Skills \& Experience**

• 3–5 years of experience in SEO, inbound marketing, or growth roles
• Strong understanding of SEO, website optimization, and content marketing
• Hands\-on experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Experience managing or working with CMS platforms (e.g., WordPress)
• Basic understanding of HTML/CSS and technical SEO concepts
• Strong analytical mindset with a focus on data\-driven decision\-making

Job Types: Full\-time, Permanent

Pay: From ₹35,000\.00 per month

Benefits

• Flexible schedule
• Health insurance
• Life insurance
• Provident Fund

Education

• Bachelor's (Preferred)

Experience

• SEO, SEO, Website \& Inbound: 2 years (Preferred)
• Growth Marketing Specialist : 3 years (Preferred)

Work Location: In person