Growth & Performance Marketing Manager

• *Growth \& Performance Marketing Manager**

• Own paid acquisition, SEO and retention — and be able to explain why a number moved, not just report it.*

• *ROLE SUMMARY**

Cosmic Biotech is hiring a Growth \& Performance Marketing Manager to own measurable customer acquisition and digital growth. You will run paid media end\-to\-end, own analytics and attribution, and set the initial SEO and retention strategy, working closely with the creative team to turn performance data into better campaigns.

• *KEY RESPONSIBILITIES**

• Own paid acquisition across Meta, Google and other relevant platforms — planning, execution and optimisation.
• Develop media plans, audience strategies and campaign structures aligned to business targets.
• Run structured audience, messaging and creative testing; identify which creative directions perform commercially, with the creative team.
• Own tracking, attribution and analytics across all acquisition channels.
• Monitor CAC, ROAS/MER, conversion rates and other core growth metrics; report with clear commentary, not just dashboards.
• Analyse funnels end\-to\-end and identify conversion\-rate optimisation opportunities.
• Develop and manage retargeting and remarketing strategies.
• Own initial CRM and retention strategy for existing customers.
• Own overall SEO strategy — keyword opportunities, organic growth targets, and technical SEO coordination with the website team.
• Monitor GA4, Search Console and other performance tools.
• Guide the content team on search\-led content opportunities.
• Present performance insights that inform product, communication and brand decisions.

• *REQUIRED SKILLS \& EXPERIENCE**

• Hands\-on experience managing real advertising budgets on Meta and Google Ads, with demonstrable results.
• Strong grasp of campaign structuring, audience segmentation, bidding strategies and creative testing frameworks.
• Working knowledge of GA4, Search Console and attribution/analytics tooling.
• Practical understanding of SEO fundamentals — on\-page, technical and content\-led growth.
• Analytical mindset — able to challenge assumptions and explain why a campaign is or isn't working.
• Experience with CRM/retention tools and remarketing workflows is a strong plus.
• Prior experience in D2C, e\-commerce, pharma or nutraceutical categories is an advantage.
• Ability to interpret commercial performance beyond platform metrics, including CAC, conversion, AOV and customer acquisition quality.

• *WHAT WE'RE LOOKING FOR**

This role needs depth, not breadth. Candidates should be ready to walk through past campaigns in detail — budgets managed, decisions made, results achieved — during the interview process.

• *LOGISTICS \& COMPENSATION**

• *Location**

Cosmic Biotech, Hyderabad (on\-site)

• *Employment Type**

Full\-time

• *Compensation**

₹50,000 to 65,000 per month, based on experience

• *Reporting To**

Integrated Marketing Manager / Management

• *Priority**

Critical — immediate hiring need

• Cosmic Biotech is an equal\-opportunity employer. We welcome applicants of all backgrounds, genders and experience levels who meet the role's requirements.*

Pay: ₹50,000\.00 \- ₹65,000\.00 per month

Benefits

• Flexible schedule

Work Location: In person